Customize your Opt-Out Confirmation Page

Update the default Act-On opt-out confirmation page to match your branding. Every marketing email must include an Opt-Out link for contacts to unsubscribe. The link takes your contact to a web page where the unsubscribe action is confirmed. Act-On's default page contains generic language which you can edit.

Instructions

Editing

1. Go to Content > Email Footers.
2. Hover over Custom Opt-Out Confirmation Page and click Define.

3. Make edits to the page in the Design tab to change the page display. The default page includes:

• • The Contact's First Name & Last Name.
  • The Opt-In link. This is how a Contact can re-subscribe to your marketing list without having to contact you.

    Opt-in Link

    The Opt-In Link is dynamically generated when a Contact clicks on the Opt-Out link and arrives on the Opt-Out Confirmation page.

    This link cannot be used in other areas of Act-On (such as Landing Pages) and should remain on your Opt-Out page.

    To edit the link text:

    1. Select the Rich Text Block & in the editor on the right, click the link text "Click here".
    2. In the toolbar, click the link icon 
    3. In the Insert/Edit Link dialog, edit the link's display text, title, and behavior. Do not change the URL.
    4. Click Save to finish:

    

4. When you are finished making your changes, check the Review tab to confirm your design. Then click Save at the top right. Your new Opt-Out Confirmation page is live for contacts to view.

There is no option to save a draft of this page.

Reset

If you have made a mistake after clicking Save and need to start over, you can choose Reset. This will restore the default page that includes the Opt-In link.

Tips & Best Practices

Subscription Management

If you are using Subscription Management, the Opt-Out page is a good place to add a link to your preferences form. This may prevent contacts from fully Opting Out if they can save preferences instead.

FAQs & Troubleshooting

Can I change the Opt-Out to a two-click unsubscribe?

Yes, however, this is a beta feature that currently cannot be customized. Any opt-out link that would be a one-click unsubscribe turns into a two-click opt-out. To unsubscribe, contacts must click the confirmation link in the page.

You may contact support to enable this feature.