Add Email Addresses to your Opt-Out List

  • Updated

Sometimes you need to unsubscribe someone by hand -- maybe the opt-out link in one of your emails didn't work for them, or they emailed you directly asking to be removed. Act-On lets you add email addresses to the Opt-Out list one at a time or in bulk, so they stop receiving any future mailings from your account.

Why this matters: Keeping your Opt-Out list accurate keeps you compliant with anti-spam regulations and protects your sender reputation. Every address you add here is guaranteed to never receive another send from your account.

Quick Reference (Advanced Users)

  • Manage opt-outs at Lists > Other Lists > Bounces & Opt-Outs > Opt-Out List.
  • Add one address: Open > Add Email Address.
  • Add many at once: Upload/Merge with an Excel or CSV file.
  • To reinstate someone, click the envelope icon next to their address in the Opt-Out List.

About Opt-Outs

Every email message you send from your Act-On account includes an Opt-Out link, usually in the footer. A Contact can click that link to unsubscribe their email address from future mailings.

Act-On keeps unsubscribed addresses in the Opt-Out list. Any email address that appears in this list will not receive future messages from your account.

The system will not allow an email address to opt out if it is associated with an Act-On user (Marketing/Sales/Admin) or a From Address in your account. To unsubscribe one of these addresses, remove the user or From Address first.

Opt-Out a Single Email Address

  1. Go to Lists > Other Lists, > Bounces & Opt-Outs.
  2. Hover over Opt-Out List & select Open.
  3. Click Add Email Address.
  4. Enter the email address in the pop-up window, and click OK.

Opt-Out a List of Email Addresses

  1. Go to Lists > Other Lists, > Bounces & Opt-Outs.
  2. Hover over Opt-Out List & select Upload/Merge.
  3. In the Select Method drop-down, choose Upload an Excel file or text (CSV) file.
  4. Accept the terms of the agreement by clicking the check box.
  5. Click Choose File, and locate the file from your desktop or network drive.

Bulk Unsubscribe a List or Segment

See this page.

Remove an Opt-Out

If a contact who has previously opted out of a message later asks to be reinstated, you can remove the email address from the Opt-Out list by following the steps below:

  1. Go to Lists > Other Lists, > Bounces & Opt-Outs.
  2. Hover over Opt-Out List & select Open to view the list of email addresses.
  3. If necessary, use the search option at the top of the page to locate the relevant email address.
  4. Click the envelope icon beside the email address to remove it from the Opt-Out List.

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