Update the default Act-On opt-out confirmation page to match your branding. Every marketing email must include an Opt-Out link for contacts to unsubscribe. The link takes your contact to a web page where the unsubscribe action is confirmed. Act-On's default page contains generic language which you can edit.
Instructions
Editing
- Go to Content > Email Footers.
- Hover over Custom Opt-Out Confirmation Page and click Define.
- Make edits to the page in the Design tab to change the page display. The default page includes:
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- The Contact's First Name & Last Name.
- The Opt-In link. This is how a Contact can re-subscribe to your marketing list without having to contact you.
Opt-in Link
The Opt-In Link is dynamically generated when a Contact clicks on the Opt-Out link and arrives on the Opt-Out Confirmation page.
This link cannot be used in other areas of Act-On (such as Landing Pages) and should remain on your Opt-Out page.
To edit the link text:
- Select the Rich Text Block & in the editor on the right, click the link text "Click here".
- In the toolbar, click the link icon
- In the Insert/Edit Link dialog, edit the link's display text, title, and behavior. Do not change the URL.
- Click Save to finish:
- When you are finished making your changes, check the Review tab to confirm your design. Then click Save at the top right. Your new Opt-Out Confirmation page is live for contacts to view.
There is no option to save a draft of this page.
Reset
If you have made a mistake after clicking Save and need to start over, you can choose Reset. This will restore the default page that includes the Opt-In link.
Tips & Best Practices
Subscription Management
If you are using Subscription Management, the Opt-Out page is a good place to add a link to your preferences form. This may prevent contacts from fully Opting Out if they can save preferences instead.
FAQs & Troubleshooting
Can I change the Opt-Out to a two-click unsubscribe?
Yes, however, this is a beta feature that currently cannot be customized. Any opt-out link that would be a one-click unsubscribe turns into a two-click opt-out. To unsubscribe, contacts must click the confirmation link in the page.
You may contact support to enable this feature.