Customize your Opt-Out Confirmation Page

  • Updated

Every marketing email must include an Opt-Out link so contacts can unsubscribe. That link takes them to a confirmation page - and by default, that page uses Act-On's generic language. This is how you update it to match your own branding.

Why this matters: An opt-out page that still looks like Act-On's default, rather than your brand, is a small but visible gap in an otherwise polished email program. It's also a natural place to offer a preference center link instead of a full unsubscribe.

Instructions

Editing

  1. Go to Content > Email Footers.
  2. Hover over Custom Opt-Out Confirmation Page and click Define.

Hovering over Custom Opt-Out Confirmation Page and click Define.

  1. Make edits to the page in the Design tab to change the page display. The default page includes:

The default page includes.

    • The Contact's First Name & Last Name.
    • The Opt-In link. This is how a Contact can re-subscribe to your marketing list without having to contact you.

      Opt-in Link

      The Opt-In Link is dynamically generated when a Contact clicks on the Opt-Out link and arrives on the Opt-Out Confirmation page.

      This link cannot be used in other areas of Act-On (such as Landing Pages) and should remain on your Opt-Out page.

      To edit the link text:

      1. Select the Rich Text Block & in the editor on the right, click the link text "Click here".
      2. In the toolbar, click the link icon
      3. In the Insert/Edit Link dialog, edit the link's display text, title, and behavior. Do not change the URL.
      4. Click Save to finish:

      Clicking Save to finish.

  1. When you are finished making your changes, check the Review tab to confirm your design. Then click Save at the top right. Your new Opt-Out Confirmation page is live for contacts to view.

There is no option to save a draft of this page.

Reset

If you have made a mistake after clicking Save and need to start over, you can choose Reset. This will restore the default page that includes the Opt-In link.

This will restore the default page that includes the Opt-In link.

Tips & Best Practices

Subscription Management

If you are using Subscription Management, the Opt-Out page is a good place to add a link to your preferences form. This may prevent contacts from fully Opting Out if they can save preferences instead.

FAQs & Troubleshooting

Can I change the Opt-Out to a two-click unsubscribe?

Yes, however, this is a beta feature that currently cannot be customized. Any opt-out link that would be a one-click unsubscribe turns into a two-click opt-out. To unsubscribe, contacts must click the confirmation link in the page.

To unsubscribe, contacts must click the confirmation link in the page.

You may contact support to enable this feature.

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