Scrubbing Opt-Outs, Bounces, and Spam Complaints from a Marketing List

  • Updated

When a contact opts out, hard bounces, or files a spam complaint from one of the email messages sent from your Act-On account, Act-On will ensure that is automatically suppressed from future mailings. However, it is a best practice to periodically remove these email addresses from your lists to keep your data and message reporting clean.

Follow the steps below to remove bounces and opt-outs from a Marketing List:

  1. Navigate to Contacts > Marketing Lists (or Other Lists > Form Submissions or Webinar Lists)
  2. Click the drop-down arrow beside the relevant list
  3. Click Maintenance > Remove Bounces & Opt-Outs
  4. Check the box next to the record type that you want to remove
  5. Click Finish


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