Keep your data & reporting clean by removing email addresses that opt out, bounce, & spam complaints. When a contact opts out, hard bounces, or files a spam complaint from one of the emails sent from your Act-On account, Act-On automatically suppresses it from future mailings. However, it is a best practice to periodically remove these email addresses from your lists to keep your contact data and message reporting clean.
If you are using All Contacts, see Hard Bounces with Act-On Contacts.
Follow the steps below to remove bounces and opt-outs from a Marketing List:
- Navigate to Lists > Marketing Lists (or Other Lists > Form Submissions or Webinar Lists).
- Click the drop-down arrow beside the relevant list.
- Click Maintenance > Remove Bounces & Opt-Outs.
- Check the box next to the record types that you want to remove.
- Click Submit.