Add Personalized URLs to Email Messages

Create unique links in your emails for your recipients that use Personalization Fields. Common use cases for personalized URLs include:

• Sending a customer a package tracker
• Sharing a link to a digital gift card
• Linking to an account owner's profile

Essentials To Get Started

• A marketing list or segment with a field that contains URL values
  • If you need to upload a new list or add a field to a CRM marketing list, see Creating a Marketing List. 
    
• A redirect link for broken personalized URLs
  • Go to Settings > Other Settings > Custom Account Settings > Account Redirects. Under Broken Personalized Link Redirect, enter the link you'd like to use for redirecting contacts that encounter a broken personalized URL, then click Save. 
    

Method 1: Add to Text Link

1. Open the email or email template you want, or create a new one.
2. In the Send Details tab, add your recipient lists or segments with URL values.
3. In the Design tab, highlight the text you want to personalize and click the Insert/Edit Link button.
4. In the popup, enter your URL field name using double brackets: {{YourURLField}}

Method 2: Add to Button

1. Open the email or email template you want, or create a new one.
2. In the Send Details tab, add your recipient lists or segments with URL values.
3. In the Design tab, drag in a Button content block.
4. In the Button URL field, enter your personalization field using double brackets: {{YourURLField}}