Other Marketing Guides

Act-On Funnel reports let you track your prospect's journey - step by step - as they travel throug...

Creating a referral Form is an easy way to receive new prospects that are sent over by a trusted s...

Drip marketing campaigns are an extremely valuable addition to the marketer’s toolbox. According t...

We recommend developing a buyer persona to help you understand your typical customer. While this w...

In the email world, emails and the associated contact and profile informationis the data most mark...

One of the simplest ways to gauge how you're doing is to ask, and in marketing, this usually ends ...

It is always a best practice to ensure that your Forms, Landing Pages, and emails display well on ...

Creating list segments based on your prospects' buying stages will allow you to know exactly who t...

It’s critical to keep one naming convention for your list fields. Field naming must be aligned acr...