Email Design

• Padding

  Padding is an essential design tool that improves readability, visual balance, and overall polish in your layouts. The composers let you control padding at both the row and individual content block level.Quick Reference - Click to ExpandDefault: Set padding for all sides at onceMore options: Control top, bottom, left & right independentlyRows: Adjust padding for columns via Columns StructureBlo...

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• Borders

  Borders are more than decorative - they help separate content, highlight important elements, and create structure within your design. In the composer, you can apply borders to rows, columns, and individual content blocks (including buttons). You can style all four sides at once or adjust each side independently.Quick Reference - Border Controls (Click to expand)Apply borders to: Rows, columns, ...

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• Add a Note in your CRM when Sending an Email

  Automatically record in your CRM that a message was sent via Act-On. When Act-On is connected to a supported CRM, you can enable a Sent Note for each recipient, helping Sales and Marketing keep visibility into email outreach.Quick Reference – Click to Expand Enable: Send Details → toggle on Create … in CRM. Legacy: Address → Attach ‘Sent’ Note to CRM. Requirements: Connected CRM + recipients...

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• How to Add an Opt-Out Link to an Email

  Marketing messages must include an opt-out link to unsubscribe. Act-On includes an opt-out link in the default Email Footer, but you may also add one to a custom footer or within the body of your message.Quick Reference - Opt-Out Links (Click to expand) Standard opt-out: {{Env.OptOut}} Bypass subscription preferences: {{Env.OptOutDirect}} Subscription preferences only: {{Env.SubscriptionMa...

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