Tracking & Data Collection

• Guide to Installing the Beacon Code

  Act-On provides all accounts with a Beacon code that can help you track data from your website's visitors. You can then leverage this data to send alerts to your sales team, build segments to target contacts and leads who visit specific pages of your site, and much more. To begin gathering data, you'll first need to add the Beacon code to your website. This article will help you: Learn more ab...

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• Tracking and Cookies Overview

  Act-On uses cookies and tracking pixels to recognize visitors, connect their behaviors to contact records, and help you see how people engage with your marketing content. This article explains how visitors become tracked (“cookied”) and the difference between known and anonymous visitors. Quick Reference (Advanced Users) – Click to Expand Known visitor: Clicked an...

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• Add the Beacon Code to Your Website to Track Visitors

  Act-On's Beacon identifies visitors & sends behavioral data from your web properties to Act-On to power segmentation, reports, & complete your view of contact engagement. This guide goes over how to add the JavaScript Beacon code directly to your website.Here is a quick overview of the steps below: Determine which of your web pages will use Act-On content or directly relate to your Act-On initi...

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• Beacon Tracking Mode Details

  Set Act-On's Beacon to 1 of 2 cookie modes based on your desired experience & user privacy level. The Website Tracking Beacon collects website visit data, which powers Act-On's Website Prospector report, behavior segmentation and personalization, website visit events on the Contact and Account Reports, and more.User ExperienceWhen using the Standard cookie mode, customers and prospects who visi...

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• Installing the Act-On Beacon with Google Tag Manager

  To add beacon codes for different domains using Google Tag Manager (GTM), create tags for each beacon code & set up triggers that fire these tags when users visit those domains. These steps use GTM but will work with minor changes for other tag managers. For a holistic opt-in/opt-out cookie management solution using GTM, see our step-by-step cookie consent guide. Here's a step-by-step guide on ...

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• Build a Custom Cookie Consent Banner for Your Website

  If you need to add a cookie consent notice to your website (For example, for GDPR compliance), use Osano Cookie Consent to manage all cookies and allow your site visitors to consent to collect marketing data. Your visitors will see the cookie consent banner and can choose whether or not the Act-On cookie is placed on their device with tracking enabled.About This Guide This guide uses Osano Cook...

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• How to Add the Tracking Beacon to a Site with Dynamic Pages

  By default, Act-On doesn't track query strings appended to URLs as separate pages. You can change this.Some sites utilize query strings in the site URL to reference individual web pages rather than the typical 'folder' directories. For example:www.company.com/ProductView?productId=4732instead ofwww.company.com/Products/4732 Act-On assumes a query string appended to your URL doesn't need to be t...

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• Adding Beacon Tracking Code to Wordpress

  Learn how to add Act-On's Beacon Tracking code to a WordPress website. WordPress is a popular CMS (Content Management System) that is open source, extensible, & available cost-free if hosted by the user. The flexibility of WordPress means that integrating a WordPress-powered webpage with Act-On can occur in multiple ways. This article illustrates methods for installing the Act-On Beacon Tracker...

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• Content Security Policy (CSP) in Beacon Code

  Prevent untrusted code from being run in the Beacon Code by using a content security policy (CSP) & a signature to prove the script hasn't been modified. The BasicsThe security risk of Act-On's Beacon Code is minimal. It sends a ping to our servers to register page visits & supported browsers include protection against malicious JavaScript.JavaScript lets you embed small programs into web pages...

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• Beacon Tracking Code FAQs

  Do I need to add beacon tracking code to my Act-On Landing Pages? No, Act-On's Landing Pages  & Forms automatically include the tracking script, so you don't need to add it yourself. For any other pages you want to track (website, blog, customer portal, etc.), you should copy the beacon script and add in the HTML code. A good place for it is within the <head> tag. Can two beacon tracking codes ...

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