Email Design For Best Engagement

• Email Design Best Practices

  Good email design isn't just visual polish. It affects whether your message renders correctly, whether it reaches the inbox at all, and whether contacts actually read it. This guide covers best practices across personalization, responsive design, images, style and coding details, information hierarchy, and deliverability testing. Why this matters: Email clients (Gmail, Outlook, Apple Mail, and...

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• 8 Ways You Can Personalize Emails in Act-On

  Act-On's Dynamic Content and Personalization features make every message uniquely relevant to the person on the receiving end - so you can stand out in a cluttered inbox instead of blending into it. Why this matters: Personalized email consistently outperforms generic blasts on opens, clicks, and opt-out rates. The table below lays out eight distinct ways to personalize a message, so you can p...

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• Best Practices for CTA Buttons in Emails

  A call to action is a key part of your marketing strategy. When you're clear on how you want your audience to interact with your content, you can write CTAs that genuinely invite your recipient to engage. Why this matters: The Button feature in Act-On also gives you click metrics you can use to gauge campaign success and inform future marketing decisions. Read on to learn best practices for ad...

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• Can I Design My Act-On Email in Dark Mode?

  Act-On does not natively have a Dark Mode feature in the Email Composer. However, there are things that you can do to design your messages up for success in Dark Mode. Continue reading for our key recommendations. Why this matters: Dark Mode is now common enough that if you don't account for it, your carefully designed email can turn into unreadable text or broken logos for a meaningful chunk ...

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• Why you should use inline styling for your email designs

  If you've designed an email using HTML that uses CSS but find that it doesn't display as expected in some email clients, the problem may be due to the way you've implemented your CSS. This can show up as incorrect font colors, text size, borders, or other rendering issues. This article is oriented for email designers that are creating messages using HTML and uploading to Act-On. For information...

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• Top 5 tips to Design Email that Looks Great on Any Device

  The same email can look perfect on one screen and fall apart on another - it all comes down to the recipient's device, operating system, and email client. These five practices make the biggest difference in getting your email to look great almost everywhere. Why this matters: A responsive design keeps your message readable no matter where it lands. Get it wrong, and recipients see broken layou...

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• Ways to Customize HTML and CSS in Email Designs

  There are a few ways to customize your emails further with HTML and CSS. Below are a few tips that are present in the Act-On platform all ready for your use. We recommend using CSS inline styling for a consistent look across multiple email clients. Images should be resized to width dimensions around ~600px, maximum 800px. If they are over 800px, this can cause email sending issues or look lik...

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• 7 Ways to Add Your Brand Identity to Act-On Emails with Content Re-Use

  Act-On has several branding tools that live outside the Email composer, and setting them up ahead of time means your marketing team can start every message from pre-styled, on-brand content instead of building it from scratch each time. Here are seven ways to bake your brand identity into your emails before you ever open the composer. Why this matters: Consistent branding across every email bu...

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