Email Design For Best Engagement

• Email Design Best Practices

  Personalize Your Emails Personalization is an essential part of email design because humanizing your messages can increase engagement from your contacts and ultimately benefit deliverability. One of the best places to practice personalization is in the subject line of your email. The subject line plays a primary role in persuading contacts to interact with your content. Adding a personal touch...

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• 8 Ways You Can Personalize Emails in Act-On

  Act-On’s Dynamic Content and Personalization features make every message uniquely relevant to the person on the receiving end—so you can stand out in a cluttered inbox. Why Personalize Email Campaigns? Personalization is a powerful tool for sending the right message to the right person. Adding a contact's first name in the subject line of an email can increase by open rate up to 26%, as report...

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• Best Practices for CTA Buttons in Emails

  A Call to Action is a key part of your marketing strategy. When you have clarity on how you want your audience to interact with your content, you are able to provide engaging CTA’s that effectively invite your recipient to interact with you. By using the Button feature within Act-On you can gather metrics on your recipient's interests which can be used to measure the success of your current cam...

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• Can I Design My Act-On Email in Dark Mode?

  Act-On does not natively have a Dark Mode feature in the Email Composer. However, there are things that you can do to design your messages up for success in Dark Mode. Continue reading for our key recommendations. What is Dark Mode? Dark Mode is an accessibility feature that directly impacts the way your contacts will view your email. Normally, emails are viewed with a default white background ...

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• Why you should use inline styling for your email designs

  If you have designed an email via HTML that uses CSS but you find that it does not display as expected in some email clients, the problem may be due to the way that you have implemented your CSS. You may see this displayed as incorrect font colors, text size, borders, or other issues. This article is oriented for email designers that are creating messages using HTML and uploading to Act-On. F...

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• Top 5 tips to Design Email that Looks Great on Any Device

  Designing mobile-friendly or responsive email templates is a challenge, but it doesn't have to be difficult. You may find that a message shows perfectly on one screen yet looks completely different on another. The display of an email can drastically differ based on device type and OS, software version, email client/app, and much more. Here we uncover the best practices for responsive email desi...

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• Ways to Customize HTML and CSS in Email Designs

  There are a few ways to customize your emails further with HTML and CSS. Below are a few tips that are present in the Act-On platform all ready for your use. We recommend using CSS inline styling for a consistent look across multiple email clients. Images should be resized to width dimensions around ~600px, maximum 800px. If they are over 800px, this can cause email sending issues or look lik...

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• 7 Ways to Add Your Brand Identity to Act-On Emails with Content Re-Use

  Act-On has many features outside of the Email composer that can help you create an email message styled for your brand in a hurry. Set up these customizations so your marketing team can start messages with pre-styled content, allowing your marketing content to be consistently branded. Email Headers Headers usually only include a "view in browser" link at the very top of a message. This is recom...

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