8 Ways You Can Personalize Emails in Act-On

  • Updated

Act-On’s Dynamic Content and Personalization features make every message uniquely relevant to the person on the receiving end—so you can stand out in a cluttered inbox.

Why Personalize Email Campaigns?

Personalization is a powerful tool for sending the right message to the right person.

  • Adding a contact's first name in the subject line of an email can increase by open rate up to 26%, as reported by Campaign Monitor.
  • 74% of marketers say targeted personalization increases customer engagement.
  • The survey by eConsultancy also found that 94% of companies agree that personalization "is critical to current and future success."
  • Dynamic Content in email messages can improve clickthrough rates, increase your ROI, and minimize opt-outs by delivering highly targeted, relevant content.

Ways to Personalize Email Campaigns


Description Personalization Type

Personalization Fields

Use list fields to dynamically change the text of your email message Contact

CRM Personalization

Use data fields from your CRM to dynamically change the text of your email Contact

Dynamic Content

Use special conditions to send different versions of an email to your contacts Contact

Personalized Images

Show dynamic images in your email content Contact

List Segmentation

Create list segments to send targeted messages based on a subset of your audience Contact

Personalized From Addresses

Dynamically send the email from your lead's sales rep or your contact's account owner Sender

Sender Personalization

Use fields specific to the email sender in places such as your Email signatures as well as other functions like adding a date using a formula



Custom Account Personalizations

Create custom variables that you can change dynamically in one place without having to change your content


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