Act-On’s Dynamic Content and Personalization features make every message uniquely relevant to the person on the receiving end—so you can stand out in a cluttered inbox.
Why Personalize Email Campaigns?
Personalization is a powerful tool for sending the right message to the right person.
- Adding a contact's first name in the subject line of an email can increase by open rate up to 26%, as reported by Campaign Monitor.
- 74% of marketers say targeted personalization increases customer engagement.
- The survey by eConsultancy also found that 94% of companies agree that personalization "is critical to current and future success."
- Dynamic Content in email messages can improve clickthrough rates, increase your ROI, and minimize opt-outs by delivering highly targeted, relevant content.
Ways to Personalize Email Campaigns
|
Feature |
Description | Personalization Type |
| Use list fields to dynamically change the text of your email message | Contact | |
| Use data fields from your CRM to dynamically change the text of your email | Contact | |
| Use special conditions to send different versions of an email to your contacts | Contact | |
| Show dynamic images in your email content | Contact | |
| Create list segments to send targeted messages based on a subset of your audience | Contact | |
| Dynamically send the email from your lead's sales rep or your contact's account owner | Sender | |
| Use fields specific to the email sender in places such as your Email signatures as well as other functions like adding a date using a formula |
Sender Account |
|
| Create custom variables that you can change dynamically in one place without having to change your content |
Account |