For CANSPAM compliance (details below), you must include your corporate address in your message.
The Account.BIZ_ADDRESS personalization, used in the Default footer provided with your account, is an easy way to comply with the address requirement.
{{Account.BIZ_ADDRESS}}
If you need to update the business address on your account, update your profile information.
In Act-On, you can create custom footers using multiple corporate addresses if you have multiple locations.
- Click Content > Email Footers
- Hover over the desired footer, and click Edit (or select Add Footer if creating a new footer).
- In the Rich Text Block, enter the text you would like to use as the opt-out link and add your organization name.
- Click the Insert Personalization Field button on the second row of buttons.
- Click the Sender Personalization tab in the popup window, select Account Address (under Account (Company) Fields) > Insert.
- This Personalization will automatically pull in the Default Account Address portion of your account profile
- Make any additional changes you would like to the footer.
- Note: you can use the Account Name Personalization to automatically pull in your Company’s Name as displayed in the Organization tab of your Profile, under Company Name.
{{Account.COMPANY}}
- Note: you can use the Account Name Personalization to automatically pull in your Company’s Name as displayed in the Organization tab of your Profile, under Company Name.
- Click Generate Text Footer from HTML to add the link to the text version of the footer.
- Make sure to repeat this step every time you edit this custom footer going forward
- Click Save.
The custom footer can now be added to your messages. Ensure that your Message contains your Organization Name, Physical Address, and Act-On Opt-Out link within the custom footer or the body of your Message.
CANSPAM Details
The CAN-SPAM Act of 2003 is a federal law enforced by the Federal Trade Commission (FTC). Among other things, the Act requires that your commercial email messages include the following:
- Your organization's name
- Your organization's valid postal address
- This can include a PO Box, physical street address, or private mailbox as long as they are registered with the US Postal Service
- A mechanism to opt out of all future email messages from your organization
To meet these requirements of the CAN-SPAM Act, the default footer in your Act-On messages includes an opt-out link, organization name and the address you specify in your Act-On account profile. Any custom footers you build for use in the US must meet these same requirements.