Use the Dynamic Content block to display different sections of your email based on each recipient’s profile attributes. You can vary text, images, links, and other content inside a single message allowing you to send one email while still providing tailored information for different audiences. Dynamic Content works well with Form confirmation emails and Automated Programs.
Quick Reference (Advanced Users) – Click to Expand
- Drag the Dynamic Content block into your message.
- Create one or more conditions using Contact Fields, operators, and values.
- Add additional conditions with Add Conditional Content.
- Enter content for each condition and add fallback content in the Else section.
- Preview results using test recipients or test emails.
- All fields used in Dynamic Content must exist on every list used for sending.
Try it like this: Create one email promoting multiple products, then use Dynamic Content to show the relevant product section based on each contact’s interest field. Add fallback content in the Else block for all other recipients.
Insert Dynamic Content into a Message
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In the Design tab, drag the Dynamic Content block into your message:
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Click If [Untitled Condition] at the top of the block:
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Create your first condition:
- Enter a short description for the condition.
- Select the criteria:
- Contact Field - If you selected a recipient list, all fields in that list appear; otherwise your Standard Field Names are shown.
- Condition - Choose the logic (equals, does not equal, includes, etc.).
- Value - Enter the exact value (case-sensitive) to compare.
- Click Add Profile Condition to add additional criteria.
- Click OK.
- To create more conditional sections, click Add Conditional Content and repeat the process.
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Enter the content for each condition:
- Fill in the Rich Text block that appears under the condition.
- Fill in the Else content - this displays to contacts who meet none of your conditions.
- When finished, click OK to close the Dynamic Content window.
Preview & Testing
- In the Preview tab, select different test recipients from the upper-right dropdown to see how the message renders for each profile. Recipients must be selected on the message to use this feature.
- To test via email, create a separate marketing list containing the same column names as your send list, then add contacts that match your Dynamic Content conditions. Send test messages to confirm each scenario displays as expected.
Important Notes
- Opt-out links cannot be inserted through Dynamic Content blocks.
- Every field used in your Dynamic Content conditions must be present in all recipient lists for the message.