Use Subscription Management to let contacts opt in or out of specific email categories. Once you have enough subscribed contacts in a category, you can begin sending targeted messages based on those preferences.
If you have not set up Subscription Management yet, follow How to Set Up Subscription Management first.
Choose a Subscription Category
- Open the legacy email you want to send.
- In the right column, select a Subscription Category from the dropdown:
How Subscription Categories Affect Sending
The message is sent only to contacts who have subscribed to the selected category. Anyone not subscribed will be suppressed automatically. In the email report, these contacts appear under Suppressed with the reason Not Subscribed.