Add Personalized URLs to Emails - Legacy Composer

Create unique links in your legacy emails that use Personalization Fields. Common use cases for personalized URLs include:

• Sending a customer a package tracker
• Sharing a link to a digital gift card
• Linking to an account owner's profile

Essentials To Get Started

• A marketing list or segment with a field that contains URL values
  • If you need to upload a new list or add a field, see Creating a Marketing List.
• A redirect link for broken personalized URLs
  • Go to Settings > Other Settings > Custom Account Settings > Account Redirects. Set the Broken Personalized Link Redirect to a fallback page. 
    

Method 1: Add to Text Link

1. Open an existing draft or create a new message using Blank Message.
2. In the Address tab, add your recipient list or segment with URL values.
3. In the Design tab, edit a Rich Text Block:
   • If editing an existing block, hover and click the pencil icon.
     
   • If using a blank message, drag a Rich Text Block into the body.
4. Highlight the link text and click the Link button.
   
5. In the Insert/Edit Link popup, enter your personalization field in the URL box using double brackets, like {{YourURLField}}.
   

Method 2: Add to Button

1. In the Design tab, open or drag a Rich Text Block into your email.
2. Click the Bulletproof Button icon.
   
3. In the popup, add your personalization field in the URL field using double brackets: {{YourURLField}}.
   

Preview & Test

Use the Review tab and select a contact in the Sample Preview dropdown. Hover over the link or button to check the personalized URL.

For details, see Preview Email Personalizations.