Legacy Email Composer

Stationery (Legacy Feature)

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Testing an Email Message with Litmus - Legacy Composer

Use Litmus in the Legacy Email Composer to preview how your message renders across many email clients and devices. This helps you confirm your layout, images, and formatting look correct before sending.Quick Reference (Advanced Users) – Click to Expand Open your message in the Legacy Email Composer. Select the Review tab. Click the Litmus icon to run a preview. Scroll through client previews on...
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Validate Your Email Before Sending - Legacy Composer

The Legacy Email Composer includes its own validation process, located in the Review tab. Use this to ensure your message meets all requirements before sending or scheduling.Quick Reference (Advanced Users) - Click to Expand Open your message in the Legacy Email Composer. Go to Review → Validate Message. Resolve all Errors, then review Warnings. Fix common issues such as missing sender details,...
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Review, Test and Send Your Email - Legacy Composer

Use the email composer’s Review and Send options to validate your message, send test copies, and choose how and when to send your email.Quick Reference (Advanced Users) - Click to ExpandOpen your message in the Legacy Email Composer.Go to the Review tab and open Validate Message to fix any critical errors.Click Test to send a test copy using your Test List.Open the Send tab and select your sen...
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How to Send Emails to Subscription Categories - Legacy Email Composer

Use Subscription Management to let contacts opt in or out of specific email categories. Once you have enough subscribed contacts in a category, you can begin sending targeted messages based on those preferences.If you have not set up Subscription Management yet, follow How to Set Up Subscription Management first.Choose a Subscription Category Open the legacy email you want to send. In the right...
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Sending Options - Legacy Composer

Choose how and when to send your email once it has been designed, reviewed, and validated for sending. You can send immediately or schedule your message using methods that match your timing, audience, and campaign goals.Legacy emails use the Send tab. Options include: Send now Send at the following time Send in recipient's time zone Send over time Use Adaptive Sending The steps below retain all...
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Add Personalized URLs to Emails - Legacy Composer

Create unique links in your legacy emails that use Personalization Fields. Common use cases for personalized URLs include: Sending a customer a package tracker Sharing a link to a digital gift card Linking to an account owner's profile Tip! For more complex use cases or if using many personalized links, consider using Dynamic Content.Essentials To Get Started A marketing list or segment with ...
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Using Sender Personalization - Legacy Email Composer

You can add personalized content to your Act-On emails & Landing Pages in a variety of ways. In addition to the standard method of using data from your list fields or CRM fields, Act-On provides a selection of account-wide Sender Personalization fields. These fields are typically used for outbound email messages, but some may be appropriate for Landing Page content as well.Adding Sender Persona...
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Add Personalization into your Email - Legacy Composer

This article walks through how to add personalization fields in the Legacy Email Composer. Use this version if you're working in an older message editor or legacy template.Quick Reference (Advanced Users) - Click to Expand Insert personalization: Click into Rich Text Block → click Personalization in toolbar Field types supported: Standard Fields, List Fields, CRM Fields*, Sender Fields* Fall...
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Email Composer User Guide - Legacy Composer

The Legacy Email Composer is still available for teams who prefer its familiar tools and workflows. This guide walks you through the options for creating, editing, and sending emails using the legacy experience, and when each option is most useful.For the most up-to-date way of creating emails in Act-On, see the Email Composer.Some features are not available when sending from a CRM or Act-On An...
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Creating an Email - Legacy Composer

You can continue creating and sending emails with the Legacy Email Composer if it suits your workflow or branding needs. The tool remains available and supported for teams who prefer its familiar structure.For the most up-to-date way of creating emails in Act-On, see the Email Composer User Guide.InstructionsStart a New EmailThere are several ways to begin creating an email. You can start a new...
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Message Address Overview - Legacy Composer

The first step in creating your email will be addressing the message, selecting recipients, and if you choose, lists or segments to suppress against.Information in this article is about emails created in the Legacy Email Composer. See the Email Composer User Guide, for relevant message address & recipients information.Message Details Message Title: Enter the title of your new message. Your tit...
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Mobile Responsive Email Design - Legacy Composer

Designing email for mobile is essential to ensure your content displays cleanly, loads quickly, and remains readable across different devices. Plain Text emails are always mobile-friendly, but for Rich HTML or Interactive emails, you’ll need to adjust your layout, widths, images, and typography to ensure a smooth experience.While there are many ways to fine-tune email design for mobile, start w...
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Using the Email Rich Text Editor - Legacy Composer

The Rich Text Editor lets you create and format HTML text for your Act-On content. In most cases, you'll start by dragging a Rich Text block into your message or page, or by clicking Edit on an existing block.Quick Reference (Advanced Users) - Click to Expand Drag a Rich Text block into your email, landing page, or form and click Edit. Use the toolbar for basics: headings, lists, alignment, fon...
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Add Images to Emails - Legacy Composer

Incorporate button images, social media icons, and header or banner graphics into your email messages to make them more visually engaging.Images can be added using either an Image block or a Rich Text block. The Image block gives you quick access to your Image Library and lets you insert an image with optional text and a link. Rich Text blocks allow you to place images within text or tables alo...
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Inserting Images into Emails Using Personalization - Legacy Composer

Specify a different image to display for each contact by inserting images into email messages using Personalization Fields.You can also display other dynamic content using a Dynamic Content block. See Creating Dynamic Content in Email Messages.Quick Reference (Advanced Users) - Click to Expand Create an image URL column on your list (one URL per contact). Populate that column via file upload, s...
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Preview Email Personalizations - Legacy Composer

Preview how your email Personalization displays for a sampling of contacts to ensure your list is set up correctly and the fallback text is working.It's a best practice to preview personalization fields for individual recipients, and to run a full personalization check for your recipient lists before scheduling your email.Quick Reference (Advanced Users) – Click to Expand Add your recipient lis...
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Adding Bulletproof Buttons to Emails - Legacy Composer

A bulletproof button lets you include an attractive, reliable Call to Action in your email using only HTML and CSS. These buttons render consistently across most email readers and can include personalization, custom styling, and rounded corners.Quick Reference (Advanced Users) – Click to ExpandInsert a Rich Text block and click the Button icon.Customize the button’s text, color, shape, and URL....
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Creating Dynamic Content Emails - Legacy Composer

Use the Dynamic Content block to display different sections of your email based on each recipient’s profile attributes. You can vary text, images, links, and other content inside a single message allowing you to send one email while still providing tailored information for different audiences. Dynamic Content works well with Form confirmation emails and Automated Programs.Quick Reference (Advan...
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Using Anchors in Emails - Legacy Composer

Anchors are destinations within your email that allow recipients to jump directly to a specific section. They are especially useful in longer messages, such as newsletters, where quick navigation improves the overall reading experience.Quick Reference (Advanced Users) – Click to ExpandCreate an anchor in a Rich Text block using the Anchor button.Name the anchor using letters and numbers only (n...
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Adding Attachments to an Email - Legacy Composer

Attach files to emails by adding them as download buttons or links. This lets recipients click to download a hosted file rather than receiving a traditional attachment.Quick Reference (Advanced Users) - Click to Expand Use a Media File Download block to add a download button. Choose the file from your Act-On Media Library and set an expiration date, label, and icon. Use a Rich Text block with L...
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Add a Custom Font to an Email - Legacy Composer

You can add a custom font to an individual email by applying inline CSS. This approach works well for one-off messages. If you need to apply the same custom font across multiple email designs, or across all elements of the message body, consider using Custom Stationery instead: How to Create Custom Stationery.Follow the steps below to add a custom font to a specific email using inline styles.Qu...
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Using Multiple Choice Surveys Emails - Legacy Composer

The Multiple Choice block lets you ask recipients a simple poll question in your email. You can include up to ten response options, arranged in one or two columns.Quick Reference (Advanced Users) - Click to Expand Drag the Multiple Choice block into your email. Add a prompt and up to ten clickable response options. Optional: Allow multiple selections, comments, or visibility of other responses....
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Why does my email have more than one font?

If you notice different fonts appearing throughout your email design, it’s usually due to how fonts are applied within individual elements such as Rich Text blocks, headers, or footers. Below is a guide to understanding why this happens and how to update your fonts.Quick Reference (Advanced Users) - Click to Expand Fonts must be applied separately in each block (Rich Text, Header, Footer, etc.)...
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Adding a Classic Form Link to an Email - Legacy Composer

You can include a link to an Act-On Classic Form in your email as a call to action. You can add these links using a Webinar Form Link block or a Rich Text block, and you may also enable pre-filled fields for known visitors.Quick Reference (Advanced Users) - Click to Expand Use a Webinar Form Link block to add a button-style link to a Classic Form. Use a Rich Text block to turn any text or image...
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Set a Background Image for Text in your Email - Legacy Composer

You can add a background image behind text in an email by applying custom in-line CSS. This is not a built-in feature of the Act-On Legacy Email Composer, but you can achieve the effect by editing the HTML of your message.Quick Reference (Advanced Users) - Click to ExpandDownload your email’s HTML file.Find the <p> element where you want the background image applied.Add in-line CSS with backgro...
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Preview an Email Message Design - Legacy Composer

Preview your email in HTML, plain text, and mobile views to confirm that your message displays correctly before sending. This quick check helps ensure your design appears as intended across different devices and email clients.Quick Reference (Advanced Users) - Click to Expand Open your email and go to the Review tab. Toggle through the HTML, Text, and Mobile views. Resize the browser window to ...
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Generate a Plain Text Version Email - Legacy Composer

Use this guide to edit the plain text version of emails created in the legacy email composer. You will learn how to open the plain text editor, generate text from your HTML design, customise it, and validate it before sending.Quick Reference (Advanced Users) - Click to Expand Open your legacy email, go to the Design tab, finish editing the HTML version, and click Save. In the right column, clic...
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