Our latest features and product updates

• Additional Standard Fields in Data Management

  What's Changing Your All Contacts database is set up in Settings > Data Management, where you can choose from Act-On Standard Fields or Custom Fields to add to your data schema (Learn more). We've added a new set of fields to the Standard Field list. These fields include: Industry Segment Subsegment Business Unit Org Type User Type Region Role Lead Source Status Size Product Language When The...

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• Beta: Expand Integration Opportunities with Act-On's Custom Data APIs

  What's Changing If you are looking to add more power to your segmentation within Act-On, our new Custom Data APIs open a world of integrations! Designed to work with Audience Center, this new set of APIs allows you to upload extended profile data or behavior data that can be joined to your contact data via email address or External ID. These APIs are perfect for tracking external events, webina...

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• Audience Center - A new way to manage your contacts!

  Act-On Audience Center is your base for all things Contacts related! It offers powerful AI capabilities, a best-in-class segmentation experience, and improved reporting and data management tools. Benefits include: Access to powerful AI capabilities. Enjoy new AI-driven features like Predictive Lead Scoring, AI Audience Insights, and many other soon-to-come features across our platform. Best-...

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• Beta: New Segmentation Experience

  What's Changing We're building a new Audience Segmentation UX!  We've got plans for some exciting capabilities including: Ability to segment by new criteria Email Links Clicked Segment Membership Overall Engagement Flexible behavior date ranges Custom data One-to-many behavior/opportunity data & much more! Intuitive drag-&-drop UX for building segment logic Faster update times & better perf...

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• New for Forms: File Upload Block

  What's Changing Looking to have your audience upload resumes, claim forms, images, or other files to Act-On via Form submission? We've added a File Upload block to the Act-On Form composer, available for Forms that submit to Act-On Contacts. The File Upload block can be configured to allow one or more files in a single upload, or multiple file upload fields can be added to a single Form. You c...

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• Act-On Analytics: Segment Name Available for Email Reporting

  What's Changing We've added the Segment Name field to the email data available for reporting in Analytics. This lets users drill down into message performance per list or segment. At the top of the Email Performance liveboard, you'll see a new filter for the Segment name. Use this filter to narrow down your results to emails sent to a particular target segment or list. You can also "Drill down...

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• Improved Form Submissions with All Contacts

  We're excited to announce some changes for Act-On Contacts and Form submissions! What's Changing When contacts fill out your Act-On Form, they can automatically be added as a contact in your All Contacts list, and their Form submission can be viewed from the All Contacts page. Previously, Form submissions were being added to a separate Form list, in addition to the All Contacts list.  With this...

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