What's Changing
If you are looking to add more power to your segmentation within Act-On, our new Custom Data APIs open a world of integrations! Designed to work with Audience Center, this new set of APIs allows you to upload extended profile data or behavior data that can be joined to your contact data via email address or External ID.
These APIs are perfect for tracking external events, webinars, purchases, registrations, policies, claim forms, or engagement data of any type that you can get your hands on!
When
We are seeking early beta candidates starting in April 2025. The APIs are available to work with now, so you can get started feeding data into Act-On. Our new segmentation feature will support these custom data tables later in Q2, with scoring and personalization to follow. We'll also be exposing custom data in the UI soon.
Review the APIs here (see the Audience Center Custom Objects Data Service section)
Customer Impact
These APIs add tremendous flexibility with the option to bring in custom data for use in Act-On. You'll have a more complete picture of your leads & contacts when you incorporate offline behaviors and data tracked in other systems.
As an early adopter, our product team will work directly with you to evaluate your use case and help your developers get started with the APIs. If you are interested in learning more and discussing your use case, please submit this beta form.