Act-On Audience Center is your base for all things Contacts related! It offers powerful AI capabilities, a best-in-class segmentation experience, and improved reporting and data management tools.
Benefits include:
- Access to powerful AI capabilities. Enjoy new AI-driven features like Predictive Lead Scoring, AI Audience Insights, and many other soon-to-come features across our platform.
- Best-in-class segmentation. Easily build accurate segments with contacts from any source – no more sifting through redundant contacts scattered across lists.
- Better rollup reporting across all contacts. See the big picture with better insights on metrics like total contact growth and sendable contacts.
- Drag-and-drop organization. Easily organize segments by adding tags or moving them into subfolders.
- Cleaner data. Avoid frustrating errors with improved data hygiene tools and features.
- Improved CRM syncing options that give you more power and control.
What’s Changing
You’ll notice some changes in Act-On’s left navigation:
- Contacts is now Audience Center. Here you can find All Contacts, Accounts, Scoring Rules, & Subscription Management.
- A new section, Lists, includes Marketing Lists & Other Lists (for clients who have not already fully upgraded to All Contacts).
If you’re already set up with Audience Center (previously called Act-On Contacts), good for you! You’ve got a head start and are ready to take advantage of the powerful new capabilities that will be coming in 2025.
If you have yet to see Audience Center, you can start your free upgrade now. We’ve got upgrade assistant tools built in to help you set up your data schema, import your existing Marketing Lists, copy over your existing segments, and point your forms and programs to the new data. We’re here to help - look for upcoming webinars, office hours, & consulting opportunities.
When
Audience Center released on February 13 and rolled out to clients over a few weeks after that date.
Watch our webinar (Feb 26) to learn more about this feature & how to get started.
Or, pop into office hours any Tuesday, 9 AM PST.
Customer Impact
Customers see the navigation changes explained above, and all accounts have access to Audience Center, where you can set up your All Contacts database to start taking advantage of the new features.
You can still use Marketing Lists in conjunction with the new contact database.