Act-on has replaced the existing Website Visitor report with an upgraded analytics-based Website Visits liveboard.
What's Changing
The new liveboard has dramatically improved capabilities to help you understand website visit trends.
- Ask the AI chatbot questions about your website traffic trends
- Filter your results by any time frame, domain or individual page.
- Analyze traffic resulting from particular sources (like all my paid social / LinkedIn traffic) or use your custom UTM parameters to filter your analytics
- Review unique visitors and understand more about sessions (multi-page visits), including first & last pages of the session and top exit pages.
- Combine website visit data with landing page visits for a more complete picture
- See the concentration of traffic from the United States and around the world
- Track how anonymous visitors become known contacts
- For our Dynamic Business & AI Analytics subscribers
- Drill into specifics about known visitors, including their lead scores, industry, job title, company and more.
- Create your own custom liveboards & answers based on the website data you care about. Schedule delivery and share within your organization.
When is it changing?
The new Website Visits liveboard was for Dynamic Business & AI Analytics subscribers in the Analytics home area on January 30, 2026.
For our standard analytics users, the new Website Visitors report will replace the current report on February 12, 2026.
Customer Impact
All customers have the new report, which provides more detailed data about website visits and includes interactive filtering, drill down and exploratory features. The AI chat bot will answer data questions about your website visits.