Outgoing & Incoming Webhooks

• Act-On Outgoing & Incoming Webhooks Overview

  Webhooks offer a versatile solution for real-time communication & integration between applications. They provide a way for applications to communicate & share information without the need for constant polling or manual intervention. The process typically starts with an application that wants to carry out notifications (the "sender" or "source") & then setting up a webhook URL in the recipient a...

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• Outgoing Webhook Event Types

  The following tables list generic outgoing webhook event types that accounts can subscribe to and connect to any third-party platform. You can also find this information in Act-On. Go to Settings > Connectors > Custom Integrations > Outgoing Webhooks > Event Catalog. automated-program.started This webhook is triggered when an Automated Program is started. Field Name Title Data Type Required ...

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• Outgoing Webhook Management

  Outgoing webhooks allow you to send real-time data from Act-On to external systems like Slack, Teams, or custom internal databases.Important Considerations:Channel Limit: Each webhook is limited to 10 individual channels (e.g., 10 specific Form IDs or Program IDs). If you need more, you must create an additional webhook.Protocol: Act-On exclusively supports POST HTTP calls.Security: If your sys...

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• Form Submission Webhook

  Whenever a contact fills out an Act-On form, you can push that submission straight to another system — an event platform, a reporting tool, or a sibling account — without exporting and importing files by hand. This article walks through setting up an outgoing webhook for form submissions, subscribing a form to it, and confirming it actually fires. Who does this: Whoever administers your Act-O...

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• Audience Center Contacts Webhook

  Import contact data from another platform into Audience Center Contacts with this Webhook. How To Set Up an Incoming Webhook in Act-On for All Contacts Create a New Webhook Go to Settings > Connectors > Custom Integrations > Incoming Webhooks. Click + Create Webhook. Select Custom from Webhook source. Enable Verification. Enter a Verification method. Authentication is added and needs to be inc...

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• Custom Touch Point Behaviors Channel

  Import behavior data from another platform into Act-On's Custom Touch Point Behaviors with this webhook channel. Behaviors can be used in Segmentation and Lead Scoring. How To Set Up an Incoming Webhook in Act-On for Custom Touch Point Behaviors Create a New Webhook Go to Settings > Connectors > Custom Integrations > Incoming Webhooks. Click + Create Webhook. Select Custom from Webhook source...

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• Incoming Webhook Verification

  When a third-party service sends data into Act-On through an incoming webhook, you need a way to confirm the request is genuinely coming from that service and hasn't been tampered with. Act-On supports three ways to verify that: a basic username and password, a bearer token, or a digital signature. Why this matters: An unverified incoming webhook will accept data from anyone who finds the URL....

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• Webhook Transformations & Transformation Templates

  Transformations allow the modification of certain webhook properties in flight. This powerful Outgoing Webhook feature enables you to write JavaScript code on any webhook endpoint that can change a webhook's HTTP method, target URL, and body payload. How to Write a Transformation Act-On expects a Transformation to declare a function named handler. It will pass a WebhookObject to this function a...

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