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Get Started with Act-On's REST API
Act-On's REST API lets you work with your Act-On account from outside the application itself - the foundation for building your own custom apps and integrations on top of Act-On. Why this matters: A REST API means you're not limited to Act-On's built-in integrations. If your CRM, data warehouse, or internal tool isn't natively supported, the API lets you build the connection yourself, or fill ...
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Evaluating Integrations with Act-On's REST API
Before you scope a custom integration with Act-On, it helps to know what's already possible through our REST API — and where those capabilities show up across CRM, eCommerce, reporting, CMS, ads, and chat tools. Why this matters: Knowing what Act-On's API already supports up front saves your engineering team from re-discovering it mid-project, and helps you scope realistic timelines before com...
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Custom Data APIs: Expand Your Act-On Data Integrations
This feature is available by subscription. Please contact your account manager to learn more.OverviewAct-On’s Custom Data API lets you add related data to supplement your contact data. This could be behavior data such as purchases, interactions, registrations, or service claims. It could be extended profile data, such as a custom owner table, account data, or distributor information. Use the C...
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Setting up Integrations with Act-On's Connectors
Act-On connects to the other systems you already use for marketing and sales - CRMs, webinar platforms, social media, URL shorteners, and web analytics tools - so your campaigns and lead data stay in sync across your stack. These integrations are called Connectors. Why this matters: Connecting your CRM, webinar platform, and analytics tools to Act-On means lead data, registrations, and traffic...
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Integrating Other Third Party Tools
Act-On connects to a lot of tools beyond what's listed on the Connectors screen — usually through Zapier or a similar integration platform. These custom integrations work well for many customers, but they live outside Act-On, so we can't provide support for the third-party side of the connection. Why this matters: Before you build one of these integrations, it helps to know upfront that you (or...
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