Setting up Integrations with Act-On's Connectors

  • Updated

Act-On's integrations to external platforms are called "Connectors" and can help you conduct your marketing activities with the other systems you use (CRMs, webinar providers, analytics systems, social media platforms, etc.)

Connect to a CRM

If you are using a CRM to track prospecting and sales activities, it's important to connect it to Act-On to get the most lead intelligence possible. See this page for more information.

Connect to a webinar platform

Act-On’s webinar and online event management functionality dramatically reduces the time you spend on organizing your webinar while increasing the quality of your leads.

  1. Go to Settings > Connectors > Webinar
  2. Select a webinar platform
  3. Enter the relevant user credentials for that platform

Learn about Act-On's webinar functionality

Connect to social media or URL shorteners

  1. Go to Settings > Connectors
  2. Select a social media or URL shortener platform
  3. Enter the requested credentials

Learn more about Act-On's social media functionality

Connect to web analytics providers

Act-On offers several reporting capabilities, but you can add another web analytics service to power up your insights. This can help you track where your visitors are coming from, even down to the subject line of the email they received.

  1. Go to Settings > Connectors
  2. Choose your web analytics provider
  3. Enter the domains that you're tracking

Learn more about Google Analytics setup and tracking

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