Act-On connects to the other systems you already use for marketing and sales - CRMs, webinar platforms, social media, URL shorteners, and web analytics tools - so your campaigns and lead data stay in sync across your stack. These integrations are called Connectors.
Quick Reference (Advanced Users)
- CRM connectors: see the CRM Integration Overview.
- Webinar, social media, and URL shortener connectors: Settings > Connectors.
- Web analytics connectors: Settings > Connectors, then enter the domains you're tracking.
Connect to a CRM
If you are using a CRM to track prospecting and sales activities, it's important to connect it to Act-On to get the most lead intelligence possible. See this page for more information.
Connect to a webinar platform
Act-On’s webinar and online event management functionality dramatically reduces the time you spend on organizing your webinar while increasing the quality of your leads.
- Go to Settings > Connectors > Webinar
- Select a webinar platform
- Enter the relevant user credentials for that platform
Learn about Act-On's webinar functionality
Connect to social media or URL shorteners
- Go to Settings > Connectors
- Select a social media or URL shortener platform
- Enter the requested credentials
Learn more about Act-On's social media functionality
Connect to web analytics providers
Act-On offers several reporting capabilities, but you can add another web analytics service to power up your insights. This can help you track where your visitors are coming from, even down to the subject line of the email they received.
- Go to Settings > Connectors
- Choose your web analytics provider
- Enter the domains that you're tracking
Learn more about Google Analytics setup and tracking
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