Social Media Features in Act-On

  • Updated

Act-On connects directly to X (Twitter) and LinkedIn, so you can post tweets or links to your marketing materials without leaving the platform. Here's a quick summary of what's available on each channel.

Why this matters: Knowing which social features are native to Act-On versus which need a workaround (like Facebook) saves you from hunting for a button that doesn't exist, and points you to the right tool for each channel.

X (Twitter)

  • Social Publish – Create outbound tweets on X that promote your organization's brand and your Act-On forms, landing pages, media files, and any URL
  • Email & Landing Pages – See below.

LinkedIn

  • Social Publish – Create outbound posts on LinkedIn (personal accounts, public groups, and Company Pages) that promote your organization's brand and your Act-On forms, landing pages, media files, and any URL. Include custom images and comments.
  • Email & Landing Pages – See below.

Facebook

Act-On currently does not have a direct integration with Facebook. More information here. Share your content on Facebook using social sharing in email & Landing Pages.

Social Sharing in Email & Landing Pages

  • Email & Landing Pages (Social block) – Insert links within your Act-On email messages that allow your email recipients to market on your behalf. The Social block allows your email recipients to share your email content through their personal LinkedIn, Facebook, and X accounts.

Advanced Social Media

Act-On's Advanced Social Media add-on offers additional features and robust social media management tools. For more information, click our Social Media Automation page or contact your Account Manager.

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