Social Media

• Social Media Features in Act-On

  Act-On connects directly to X (Twitter) and LinkedIn, so you can post tweets or links to your marketing materials without leaving the platform. Here's a quick summary of what's available on each channel. Why this matters: Knowing which social features are native to Act-On versus which need a workaround (like Facebook) saves you from hunting for a button that doesn't exist, and points you to the...

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• Social Publish Overview

  Publish Landing Pages, Forms, media files, or images with Social Publish, an integrated marketing platform in Act-On. Before creating posts, you must set up social media connectors in Settings. Create a Post Go to Outbound > Social Publish. Click New. Choose which social media application(s) you would like to post to, and select the appropriate accounts for each in the drop-down. Select the Ac...

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• Social Media Guide

  Email and social media work best as a team. Aligning your branding, messaging, offers, and timing across both channels creates a bigger impact than running them separately - each one reinforces the other. Why this matters: A prospect who sees the same offer in their inbox and on LinkedIn is more likely to remember it and act on it. Cross-channel consistency builds trust faster than either chann...

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• Setting Up an X Connector

  Integrate Act-On with X (Twitter) to post outbound tweets, promote your brand, Forms, Landing Pages, media files, & any URL onto X directly from Act-On. To connect to your X account(s): Go to Settings > Connectors > Social. Click X > Connect X User: Enter the username and password. Click Authorize App. Repeat this process for additional X accounts you would like to add. There is no limit t...

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• Setting Up a LinkedIn Connector

  Connect Act-On to LinkedIn through Social Publish, and you can post directly to your personal LinkedIn accounts (and the Company Pages tied to them) without leaving Act-On. Why this matters: Keeping your LinkedIn posting inside Act-On means your social activity, forms, landing pages, and other content all live in one connected workflow instead of a separate copy-paste routine.To connect to your...

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• Image Guidelines for Social Media Posts

  Social media posts that include images can be created through the LinkedIn and X (Twitter) connectors using the Social Publish feature. You can also share your Act-On assets directly to Facebook. Below are some guidelines for the use of images when posting on X (Twitter), LinkedIn, or Facebook: X (Twitter) The minimum image size is 600 x 335 pixels. Larger images (e.g., 1152 x 648 & larger) wi...

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• Publishing a Landing Page to LinkedIn

  Sharing a Landing Page to LinkedIn through Social Publish does more than post a link — these steps also swap the small link thumbnail for a large, eye-catching image, which typically gets far more engagement in the feed. If your Bitly connector is configured, you can also use a shortened Bitly URL in your post. Shortened links are usually more conducive to sharing. Why this matters: A plain li...

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• Using Social Sharing

  Provide email recipients & Landing Page visitors links to promote marketing content on your behalf. You can add share icons for Facebook, X (Twitter), Instagram, LinkedIn, & many more. You have control over the links' destinations & styling options, which include the ability to select different icon sets, the order they appear, alignment, spacing, padding, & hide on mobile or desktop. Learn m...

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• Does Act-On support Facebook for social publishing?

  Due to the increasing restrictions that Facebook has placed on the usage of its public API, we removed the ability to post to Facebook via Act-On's Social Publish feature on November 6th, 2019.  There are several alternatives for creating social posts with Act-On: Use Act-On's Advanced Social Media Module, which includes additional functionality such as social listening and internal employee a...

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• Adding Social Media Sharing to legacy Emails

  Information in this article is about emails created in the Legacy Email Composer. For the most up-to-date way of creating emails in Act-On, see the Email Composer User Guide. Social Share and Forward to a Friend let recipients promote your marketing content on your behalf, right from your message. If you'd rather just add social media icons that link back to your personal page or company profil...

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• Forward to a Friend (legacy feature)

  Add a link to your Act-On email that encourages your recipients to forward the message to a friend. Update: Forward to a Friend is no longer available as a link in the email header. It was removed in May 2020 as part of many updates to our Rich Text Editor. Email designs that already have this link will still function as expected. You can still add Forward to a Friend to your email message u...

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