Social Media

• Social Media Features in Act-On

  Act-On integrates with X (Twitter) and LinkedIn. You can tweet or post links to various marketing materials from your Act-On account through these integrations. Below is a summary of how to leverage each social media channel: X (Twitter) Social Publish – Create outbound tweets on X that promote your organization's brand and your Act-On forms, landing pages, media files, and any URL Email & L...

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• Social Publish Overview

  Publish Landing Pages, Forms, media files, or images with Social Publish, an integrated marketing platform in Act-On. Before creating posts, you must set up social media connectors in Settings. Create a Post Go to Outbound > Social Publish. Click New. Choose which social media application(s) you would like to post to, and select the appropriate accounts for each in the drop-down. Select the Ac...

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• Social Media Guide

  Email and social media can be a powerful combination. To get the most value out of both channels, it's essential to look at them as complementary elements that speak to each other, creating a whole picture that's greater than the sum of its parts. Cross-channel marketing is about aligning your branding, messaging, offers, and timing across multiple delivery points; for many brands, the two most...

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• Setting Up an X Connector

  Integrate Act-On with X (Twitter) to post outbound tweets, promote your brand, Forms, Landing Pages, media files, & any URL onto X directly from Act-On. To connect to your X account(s): Go to Settings > Connectors > Social. Click X > Connect X User: Enter the username and password. Click Authorize App. Repeat this process for additional X accounts you would like to add. There is no limit t...

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• Setting Up a LinkedIn Connector

  Integrate Act-On with LinkedIn using Social Publish to post to your personal LinkedIn accounts. To connect to your LinkedIn account(s): Go to Settings > Connectors > Social. Click LinkedIn > Connect/Refresh LinkedIn User. Enter the username and password for a LinkedIn profile to connect. Click Allow Access. Repeat this process for additional LinkedIn accounts you would like to add. Once you'...

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• Image Guidelines for Social Media Posts

  Social media posts that include images can be created through the LinkedIn and X (Twitter) connectors using the Social Publish feature. You can also share your Act-On assets directly to Facebook. Below are some guidelines for the use of images when posting on X (Twitter), LinkedIn, or Facebook: X (Twitter) The minimum image size is 600 x 335 pixels. Larger images (e.g., 1152 x 648 & larger) wi...

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• Publishing a Landing Page to LinkedIn

  Share a Landing Page to LinkedIn using the Social Publish feature. In addition to posting a link to your page, these steps will change the format of your post so that a large image is displayed instead of a smaller thumbnail. If your Bitly connector is configured, you can also use a shortened Bitly URL in your post. Shortened links are usually more conducive to sharing. Go to Content > Landing...

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• Using Social Sharing

  Provide email recipients & Landing Page visitors links to promote marketing content on your behalf. You can add share icons for Facebook, X (Twitter), Instagram, LinkedIn, & many more. You have control over the links' destinations & styling options, which include the ability to select different icon sets, the order they appear, alignment, spacing, padding, & hide on mobile or desktop. Learn m...

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• Does Act-On support Facebook for social publishing?

  Due to the increasing restrictions that Facebook has placed on the usage of its public API, we removed the ability to post to Facebook via Act-On's Social Publish feature on November 6th, 2019.  There are several alternatives for creating social posts with Act-On: Use Act-On's Advanced Social Media Module, which includes additional functionality such as social listening and internal employee a...

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• Adding Social Media Sharing to legacy Emails

  Information in this article is about emails created in the Legacy Email Composer. For the most up-to-date way of creating emails in Act-On, see the Email Composer User Guide. Using Social Share and Forward to a Friend, you are able to provide your recipients with links to promote your marketing content on your behalf directly in your message. Alternatively, if you would prefer to add social med...

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• Forward to a Friend (legacy feature)

  Add a link to your Act-On email that encourages your recipients to forward the message to a friend. Update: Forward to a Friend is no longer available as a link in the email header. It was removed in May 2020 as part of many updates to our Rich Text Editor.  Email designs that already have this link will still function as expected. You can still add Forward to a Friend to your email message u...

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