Publishing a Landing Page to LinkedIn

  • Updated

Sharing a Landing Page to LinkedIn through Social Publish does more than post a link — these steps also swap the small link thumbnail for a large, eye-catching image, which typically gets far more engagement in the feed.

If your Bitly connector is configured, you can also use a shortened Bitly URL in your post. Shortened links are usually more conducive to sharing.

Why this matters: A plain link with a tiny thumbnail gets scrolled past. A properly sized social share image makes your post stand out in the LinkedIn feed and drives more clicks back to your Landing Page.

Quick Reference (Advanced Users)

  • Set the share image under Settings > SEO and Social Share Settings > Edit (new composer) or Properties > Open Graph Image (legacy Landing Pages). Recommended size: 1600 x 900px.
  • Publish from Outbound > Social Publish. Leave the Title field blank if you want a shortened Bitly URL in the post.

Set the social share image

  1. Go to Content > Landing Pages & open the Landing Page you want to share.

In the Landing Page composer:

  1. In the Settings tab, in the SEO and Social Share Settings area, click Edit (Learn more about SEO & Social Share Settings).
  2. Under Social share image, either upload or drag an image into the box. Also, you can Browse Images in the image library or account logos. The recommended image size is 1600 x 900px
  3. Click Save & go to step 5 below.

For legacy Landing Pages:

  1. In the Properties tab of the Landing Page editor, on the right, under Open Graph Image, click Select Image:

The Properties tab of the Landing Page editor, showing the Open Graph Image section with the Select Image option.

  1. Select the image that you wish to show in the Social Publish post.
  2. Once the name of the chosen image appears, Save the Landing Page and close it.

Publish to LinkedIn

  1. Go to Outbound > Social Publish.
  2. Create a new Social Publish post (for detailed steps, see this page).
  3. To show a Bitly URL in the post, make sure to leave the Title field blank throughout this process.
  4. Choose the relevant Landing Page as the asset to share.
  5. Click Next > Publish to make your post live.

Your post will appear on LinkedIn with an automatically shortened link and a large version of your image:

Example of a LinkedIn post with an automatically shortened link and a large version of the landing page image.

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