Social Media Guide

  • Updated

Email and social media work best as a team. Aligning your branding, messaging, offers, and timing across both channels creates a bigger impact than running them separately - each one reinforces the other.

Why this matters: A prospect who sees the same offer in their inbox and on LinkedIn is more likely to remember it and act on it. Cross-channel consistency builds trust faster than either channel does alone.

Set up Social Accounts

To connect your social accounts, see:

Integrate a Bitly account

Bitly can also be integrated with Act-On to automatically shorten the Public URL for your Act-On Landing Pages when posting these marketing assets through Social Publish. Learn more

Post Your Act-On Content

Any Act-On Landing Page can be posted directly to your LinkedIn and X (Twitter) accounts to allow you to market to individuals who may not be a part of your lists. Learn more

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