Social Media Guide

  • Updated

Email and social media can be a powerful combination. To get the most value out of both channels, it's essential to look at them as complementary elements that speak to each other, creating a whole picture that's greater than the sum of its parts.

Cross-channel marketing is about aligning your branding, messaging, offers, and timing across multiple delivery points; for many brands, the two most effective channels to align are email and social media.

Set up Social Accounts

Set up your X (Twitter) handles and personal or group LinkedIn accounts.

  1. Click on Setting > Connectors.
  2. Select Social.
  3. Follow the prompts for the social accounts you would like to connect to

Integrate a Bitly account

Bitly can also be integrated with Act-On to automatically shorten the Public URL for your Act-On Landing Pages when posting these marketing assets through Social Publish.

Learn more here.

Post Your Act-On Content

Any Act-On landing page can be posted directly to your LinkedIn, and X (Twitter) accounts to allow you to market to individuals who may not be a part of your lists.

Learn more here.


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