Email and social media can be a powerful combination. To get the most value out of both channels, it's essential to look at them as complementary elements that speak to each other, creating a whole picture that's greater than the sum of its parts.
Cross-channel marketing is about aligning your branding, messaging, offers, and timing across multiple delivery points; for many brands, the two most effective channels to align are email and social media.
Set up Social Accounts
To connect your social accounts, see:
Integrate a Bitly account
Bitly can also be integrated with Act-On to automatically shorten the Public URL for your Act-On Landing Pages when posting these marketing assets through Social Publish. Learn more
Post Your Act-On Content
Any Act-On Landing Page can be posted directly to your LinkedIn and X (Twitter) accounts to allow you to market to individuals who may not be a part of your lists. Learn more