Email and social media can be a powerful combination. To get the most value out of both channels, it's essential to look at them as complementary elements that speak to each other, creating a whole picture that's greater than the sum of its parts.
Cross-channel marketing is about aligning your branding, messaging, offers, and timing across multiple delivery points; for many brands, the two most effective channels to align are email and social media.
Set up Social Accounts
Set up your Twitter handles and personal or group LinkedIn accounts.
- Click on Setting > Connectors.
- Select Social.
- Follow the prompts for the social accounts you would like to connect to
Integrate a Bitly account
Bitly can also be integrated with Act-On to automatically shorten the Public URL for your Act-On Landing Pages when posting these marketing assets through Social Publish or the Twitter Dashboard.
Post Your Act-On Content
Any Act-On landing page can be posted directly to your LinkedIn, and Twitter accounts to allow you to market to individuals who may not be a part of your lists.
Use the Twitter Prospector
Broadcasting your content on social media is just the beginning! Use Twitter to find potential prospects you can engage with one-on-one.