Social Media Guide

Cross-channel marketing is about aligning your branding, messaging, offers, and timing across multiple delivery points; for many brands, the two most effective channels to align are email and social media.

Set up Social Accounts

Set up your Twitter handles and personal or group LinkedIn accounts.

1. Click on Setting > Connectors.
2. Select Social.
3. Follow the prompts for the social accounts you would like to connect.

Integrate a Bitly account

Bitly can also be integrated with Act-On to automatically shorten the Public URL for your Act-On Landing Pages when posting these marketing assets through Social Publish or the Twitter Dashboard.

Learn more here.

Post Your Act-On Content

Any Act-On landing page can be posted directly to your LinkedIn, and Twitter accounts to allow you to market to individuals who may not be a part of your lists.

Learn more here.

Use the Twitter Prospector

Broadcasting your content in social is just the beginning! Use Twitter to find potential prospects you can engage with one-on-one.

Learn more here.

Monitor Your Competitors' Social Presence

Measure your online and social presence and success compared to your competitors! View the Competitors dashboard to monitor successes and uncover your opportunities.

Learn more here.