5. Build a Form

  • Updated

Forms are where visitors enter their information, for example, to register their interest or to access some content. Add forms to landing pages or your websites to convert your prospects to known (having an associated email address), and grow your lists.

Here we'll design a basic Form to get you confident with the Act-On Form composer.

Step A: Start a New Form

  1. When signed in to Act-On, go to ContentForms:

  2. At the upper right, click Create form.

  3. In the dialog that appears click Start from scratch:


    The Act-On Form Composer opens.

Step B: Set Your Form Properties


Step C: Design Your Form


Step D: Review Your Form

  1. At the top, click the Review tab. The desktop view is shown.
    At the top right, click Preview in Window:
    A new browser tab opens with your Form.

  2. At the bottom, click Tablet or Mobile to see how your Form appears on a tablet device.

  3. At the bottom to the right, click the landscape toggle:
    to see how your Form looks on a tablet or mobile device in landscape.

Step E: Embed Your Form

As we already have a Landing Page, we'll embed the Form there.


What Good Looks Like

Your Landing Page and Form in a browser...


...and on a mobile device.


Congratulations, you created your first Landing Page and Form!

  • Act-On has a library of Form templates for you to edit and customize.
    Go to Content > Catalog > Forms tab for pre-designed template ideas!

  • For more information on any of the steps above, see the Forms Composer User Guide.
 Rather watch a video? Have a look at Capture Visitors with Forms in the New User Video Learning for information about building Forms (Act-On sign-in is required for access).

There's More to Form Design

This exercise is a basic Form to get you started; there is much more to designing a Form to convert your prospects to 'known' and grow your lists. See Advanced Forms Features.

Next, we'll try some automation to demonstrate how to deliver your email marketing campaigns with low effort.


Next step: Try some automation

Previous step

Back to New User? home

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