Audience Center is here to organize your contacts and segments and to streamline your workflow within Act-On – and we’d like to help you get started! Audience Center replaces Marketing Lists with a consolidated customer database.
Benefits of using Audience Center to manage contacts
- Create a single, consolidated contact list that eliminates duplicates.
- Best-in-class segmentation. Easily build accurate segments with contacts from any source – no more sifting through redundant contacts scattered across lists. Combine leads & contacts in your segments.
- Improved CRM syncing options that give you more power and control.
- Drag-and-drop organization. Easily organize segments by adding tags or moving them into nested subfolders
- Access to powerful AI capabilities. Enjoy new AI-driven features like Predictive Lead Scoring, AI Audience Insights, and many other soon-to-come features across our platform.
- Better rollup reporting across all contacts. See the big picture with better insights on metrics like total contact growth and sendable contacts as well as Active Contacts tracking for the month
- Cleaner data. Avoid frustrating errors with improved data hygiene tools and features.
- Be ready for the future. We're building new segmentation tools and custom data management solutions, improved reporting, & a whole lot more using the new Audience Center contacts as a base.
Do-It-Yourself Upgrade
Start taking advantage of Audience Center Contacts today.
- Build your list.
- Import contacts from Marketing Lists, or sync with your CRM.
- Use the Upgrade Assistant to:
- Copy segment definitions from Marketing Lists.
- Convert your Forms to submit to Audience Center Contacts.
- Switch your nurture programs to use Audience Center Contacts.
- Shut down any unneeded Marketing List syncs or List Maintenance programs.
Upgrade Help With an Act-On Consultant
Need a little more guidance? Meet with an Act-On specialist who can help you plan your upgrade. We'll schedule a few 30-minute calls to cover all the steps mentioned above, with time between each one for you to take action.
The result is that you end up fully upgraded to use Audience Center.
Our Customer Success team is available to walk you through the benefits and answer any questions you may have. Contact support for details.