Spot IQ uses AI to find insights in your Analytics data: trends, correlations, explanations for increases or decreases, and outliers. You run it against a specific Answer or a specific data point in a chart, and Spot IQ returns a set of analysis tiles you can save, pin to a Liveboard, share, or schedule.
Who does this: Act-On users with Dynamic Business Analytics or Premium AI Analytics
Time needed: 2 to 5 minutes to kick off an analysis, plus time to review
Why this matters: Noticing that a chart has moved is the easy part. Spot IQ answers the "why" by auto-generating breakdowns, comparisons, and correlations you'd otherwise build by hand. It's how you get from "open rate dropped this week" to "it dropped mostly for a specific subscription category" without stepping through every slice manually.
Quick Reference (Advanced Users) - Click to Expand
- Run on a data point: right-click in any Answer visualisation and choose SpotIQ analyze.
- Run on an Answer: ellipsis on the tile > SpotIQ analyze.
- Results expire after 24 hours unless saved.
- Each result tile is itself an Answer: Make a copy to save, or Pin to a Liveboard.
- Jump to: Run an analysis | Work with results | Customise | Schedule | Spot IQ tab options.
Try it like this: Open your Email Performance Liveboard. In the Click Rate chart, right-click the point with the biggest week-over-week change and choose SpotIQ analyze > Why. Spot IQ returns a set of breakdowns for that point. Click Save insights to keep them before the 24-hour expiry.
Run a Spot IQ analysis
- Find the data point or Answer you want to analyse.
- On a data point: in any Answer's visualisation, hover over the point, right-click, and choose SpotIQ analyze.
- On an Answer: find the Answer in a Liveboard, in the Library, or in an Explore Data result. At the top right of the Answer, click the ellipsis and choose SpotIQ analyze.
- Choose what you want to know and click Continue.
- Measures and attributes are selected for you based on what is being analysed. Add or remove any, then click Analyze.
- Click Take me to Analysis to go straight to the Spot IQ tab where your results appear, or click Done to close the window.
Work with Spot IQ results
Note: Spot IQ analyses expire after 24 hours unless saved.
- Click Save insights, or on the Spot IQ tab find the analysis in the list, click the ellipsis on the right, and select Save.
Save individual analysis Answers
Each result tile is an Answer in its own right. Click the ellipsis on a tile and choose Make a copy to save it as a standalone Answer, or Pin to a Liveboard. See Save Your Answer.
Share an analysis
To share an analysis with Act-On users and groups, open the analysis, click the ellipsis at the top right, and select Share.
Customise an analysis
- Open the analysis, or find it in the list on the Spot IQ tab. On the right, click the ellipsis and select Customize and run analysis.
- Follow from step 2 of Run a Spot IQ analysis above.
Schedule an analysis
To keep results current, schedule the analysis to run periodically.
- Open the analysis, or find it in the list on the Spot IQ tab. On the right, click the ellipsis and select Schedule analysis.
- Choose How often and click Schedule. The scheduled analysis appears in the list on the Spot IQ tab.
Spot IQ tab options
- To find an analysis, click Yours to show only the ones you created, or use Search to search by name.
- To delete several analyses, select their checkboxes on the left, click Delete at the top left, and confirm.
- In Default preferences (top right), choose to be emailed when an analysis runs (with the analysis attached). You can also set Data preferences and analysis Parameters here.