Act-On Analytics

• Act-On AI Data Analyst Best Practices

  How to ask better questions and get more useful answers from your marketing dataThe Act-On AI Data Analyst is a conversational AI that lets marketers query their Act-On data using plain language. Instead of navigating the report builder, you type a question and get an immediate, visualized answer drawn from your live data.This guide explains how to phrase your questions for best results. The AI...

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• Act-On Analytics Overview

  Act-On Analytics is the analytics experience inside Act-On for understanding how your marketing is performing. You ask questions in plain language, build custom dashboards (Liveboards), and let AI surface changes and insights in your data. This article is the map: what's on the Analytics home page, what each feature does, and where to go for the detail. Why this matters: Act-On collects a lot o...

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• Getting started with Act-On Analytics

  Act-On Analytics is a flexible analytics experience for understanding how your marketing programs are working and the impact they have on your business. If you're new to it, this article points you at the fastest path to getting comfortable and the best places to go when you get stuck. Why this matters: Analytics has a lot of surface area (Answers, Liveboards, Spot IQ, AI Highlights, Watchlist,...

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• Act-On Analytics Standard

  Standard Analytics is the Analytics experience that's included with every Act-On account. You get the natural language Question bar and two pre-built Liveboards: Email Performance, and Forms, Landing Pages, Media. These replace the previous Reports > Email Messages, Landing Pages, and Forms & Media reports. Why this matters: Standard Analytics is what you have by default, so it's worth knowing ...

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• Act-On Analytics Walkthrough

  A step-by-step guided tour of Act-On Analytics. Work through the parts in order to get comfortable navigating Answers and Liveboards, modify an existing Answer and Liveboard, and build new Answers from scratch. Plan for about 30 to 40 minutes, and open the walkthrough in a separate tab so you can see the instructions while you work in Analytics. Who does this: Anyone new to Act-On Analytics (i...

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• Exploring the Website Visits Data

  The Website Visits Liveboard and data model tell you who's coming to your website, where they came from, what they looked at, and which visitors are known contacts. You can filter, drill down, and use the AI Chat to ask questions about any of it. Who does this: Any Act-On user. The Known Visitors tab and the AI Chat require Dynamic Business Analytics or Premium AI Analytics Time needed: 10 to...

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• Contact Data in Act-On Analytics

  Contact Data brings your Audience Center contact fields into Act-On Analytics. That means you can analyse engagement by company, industry, market segment, lead source, lead score, region, or job title, and pull a precise list of the people who clicked a specific email or opted out. Who does this: Act-On users with Dynamic Business Analytics or Premium AI Analytics. Audience Center contacts onl...

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• Exploring the Email Performance Analytics Liveboard

  The Email Performance Liveboard is the standard Analytics board for email. It gives you interactive filters, drill-down, and Explore for deep analysis of sends, deliveries, opens, clicks, and suppressions. Data stays current to within an hour and is retained for 15 to 27 months, depending on your account. Who does this: Any Act-On user. Most Explore options require Dynamic Business Analytics o...

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• Act-On Analytics: Answers

  An Answer is a single data or business question answered with a chart, table, or other visualisation. You can create Answers by asking the AI a question, by building a query in Explore Data, or by starting from a standard Answer shipped with Act-On. Once you have an Answer, pin it to a Liveboard, save it on its own, or add it to your Watchlist as a KPI. Who does this: Any Analytics user (most ...

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• Act-On Analytics: Liveboards

  A Liveboard is a live dashboard: a collection of related Answers (reports, charts, and tables) displayed together. Build Liveboards from scratch, or start from one of the standard Liveboards Act-On ships and customise it. You can filter, schedule, present, and download any Liveboard. Who does this: Any Analytics user (most features require Dynamic Business Analytics or Premium AI Analytics) T...

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• Act-On Analytics: Spot IQ Analysis

  Spot IQ uses AI to find insights in your Analytics data: trends, correlations, explanations for increases or decreases, and outliers. You run it against a specific Answer or a specific data point in a chart, and Spot IQ returns a set of analysis tiles you can save, pin to a Liveboard, share, or schedule. Who does this: Act-On users with Dynamic Business Analytics or Premium AI Analytics Time ...

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• True Open in Act-On Analytics

  True Open uses AI to spot the opens and clicks that were generated by bots, security scanners, and privacy proxies rather than by real people. You see the impact on the True Open Impact tab of the Email Performance Liveboard, and you use it to read your email metrics with cleaner eyes. Who does this: Any Act-On user with access to the Email Performance Liveboard Time needed: 5 minutes to read...

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• Act-On Analytics Keyword Reference

  When you ask a question in Act-On Analytics, keywords shape the result. Use this page as a cheat sheet of the keywords that work with the search bar, grouped by what they do. Who does this: Any Act-On user building Answers in Analytics Time needed: Reference, use as needed Why this matters: The search bar is powerful once you know the shape of a valid query. Knowing the right keyword - top, ...

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• Act-On Analytics: Glossary of Measures, Attributes, & Dates

  In Act-On Analytics, you can build your Answers manually in Explore Data using Measures, Attributes, & Dates. This Glossary explains these. Act-On Email Data Measures Bounce RateCount of hard and soft bounces divided by total sent. Click Rate (Unique)Number of unique clicks divided by total delivered. Click Record CountCount of clicks (per link). Click to Open Rate (Unique)Number of uniqu...

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