Act-On Analytics: Glossary of Measures, Attributes, & Dates

In Act-On Analytics, you can build your Answers manually in Explore Data using Measures, Attributes, & Dates. This Glossary explains these.

Act-On Email Data

Measures

• Bounce Rate
  Count of hard and soft bounces divided by total sent.
• Click Rate (Unique)
  Number of unique clicks divided by total delivered.
• Click Record Count
  Count of clicks (per link).
• Click to Open Rate (Unique)
  Number of unique recipient clicks divided by unique recipient opens.
• Clicked (Unique)
  Unique recipients who clicked on the message. Uniqueness counted daily.
• Delivered
  Count of messages delivered.
• Delivered Rate
  Number of delivered messages divided by total messages sent.
• Hard Bounces
  Count of hard bounce responses.
• Open Rate (Unique)
  Unique opens divided by count of delivered.
• Opened (Unique)
  Unique recipients who opened the message. Uniques are calculated daily.
• Opt-Out Rate
  Count of opt-outs divided by total delivered.
• Opt-Outs
  Count of recipients who opted out.
• Sent
  Count of messages sent.
• Soft bounces
  Count of recipients' soft bounces.
• Spam Report Rate
  Count of spam reports divided by total delivered.
• Spam Reports
  Number of recipients who reported as spam (may be incomplete as not all providers share this data).
• Total clicked
  Total number of clicks on the message (not unique).
• Total opened
  Count of all opens, including duplicates per recipient.
• Undeliverable Record count
  Records that were suppressed or failed to send.

Attributes

• Account Id
  Act-On account ID.
• Campaign name
  Marketing campaign this email is associated with.
• Clicked Link name
  Name of the link clicked.
• Clicked Redirect URL
  URL the link points to.
• Creator name
  The Act-On user who created this message.
• Creator type
  Act-On User type (Marketing, Admin, or Sales) of the message creator.
• Message Id
  The message ID is a unique internal identifier.
• Message title
  Email message title.
• Sender
  Sender (From email) for this message.
• Subject
  Subject line for the message.
• Subscription category
  Subscription category for the message.
• Template title
  Title of the template used to create this message.
• Trigger
  What triggered this message? A Form, program, transaction.
• Trigger Name
  The specific asset (program, Form, etc.) that triggered this message.
• Undeliverable reason
  The reason why the message was suppressed or not delivered.
• Unsent type
  Suppressions, Hard Bounces, or Failures.

Dates

• Click date
  The date the link was clicked.
• Send date
  The date the message was sent. Can be multiple dates. Opens, clicks, etc. are tied back to the individual send date.

Act-On Forms Data

Measures

• First Submission Count
  Count of 1st-ever Form submissions for a contact.
• Form Conversion Rate
  Submits divided by Views.
• New Submission Count
  Count of 1st-time submissions per contact for this Form.
• Submission Count
  Total submissions.
• Update submission Count
  Count of additional submissions (not the contact's first).
• View Count
  Count of all views.

Attributes

• Accountid
  Act-On account ID.
• Attribution Referring Domain
  Domain that referred the visitor to the Form.
• Attribution Source Id
  Attribution source details.
• Campaign Name
  The marketing campaign name associated with this Form.
• Channel
  Source channel, such as Organic, Paid, Direct, Referral.
• Form Created By
  The user who created the Form.
• Form Description
  The Form's Description in Act-On.
• Form ID
  Act-On Form ID
• Form Last Edited By
  The user who last edited the Form
• Form Name
  Name / Title of the Form.
• Referrer
  Domain that referred visitors to the Form.
• Source Tag
  Source tag references the Form post URL for this submission.
• Tag
  Tags can be used in Act-On to organize content by industry, campaign, product, etc.

Dates

• Activity date
  Date of the Form view or submission.
• Form Created Date
  Original creation date.
• Form Last Edited Date
  When the Form was last edited.

Act-On Landing Pages

Measures

• Click Rate
  Total clicks divided by Total views.
• Form submits
  Form submissions that occurred on this Landing Page.
• Known clicks (Total)
  Clicks by known visitors (email in Act-On).
• Known clicks (unique)
  Unique clicks by known visitors (email in Act-On). Uniqueness is calculated daily.
• Known views
  Viewers who were identifiable (has email in system).
• Link known clicks
  Known visitors (email in Act-On) clicking on a particular link.
• Link total clicks
  Total clicks for a particular link.
• Submission Rate
  Submissions divided by views.
• Total clicks
  The sum of all clicks on the Landing Page.
• Total clicks (unique)
  Total unique clicks (unique email or cookie ID). Uniqueness is calculated daily.
• Unique Known views
  Known (has email in system) unique viewers. Uniques are calculated daily.
• Unique Views
  Unique views, known and unknown (by cookie ID). Uniques are calculated daily.
• Unknown clicks (unique)
  Clicks by unknown visitors. Uniqueness by cookie ID is calculated daily.
• Unknown Views
  Viewers who were not identifiable.
• Views
  Total Landing Page views/visits.

Attributes

• Account Id
  Act-On account ID.
• Attribution referring domain
  Domain that referred the viewer to the Landing Page.
• Attribution source
  Details of attribution.
• Campaign name
  The Act-On campaign this Landing Page is associated with.
• Channel
  Source channel, such as Organic, Paid, Direct, Referral.
• Creator name
  Creator of the Landing Page.
• Link name
  The link that was clicked on.
• Link Redirect URL
  The URL the link goes to.
• Page Id
  Page ID is an internal identifier of the Landing Page and can be used to join data if the Landing Page name changes.
• Page last Edited By
  The Act-On user who last edited the Landing Page.
• Page name
  Name of the Landing Page.
• Referrer
  Domain that referred the visitor to the Landing Page.
• Tag
  Tags are used to organize Landing Pages.

Dates

• Activity Date
  The date that the Landing Page view or click occurred.

Act-On Media Content

Measures

• Record Count
  The count of media asset downloads or clicks.

Attributes

• Account Id
  Act-On account ID.
• Campaign Name
  Campaign associated with this media asset.
• Media Action
  Can be 'Download' or 'Clicked'.
• Media Name
  The name of the media asset or link.
• Media Type
  The media file type such as pdf, xls.
• Message Title
  The title of the media asset or link.

Dates

• Activity Date
  The date of the media asset download or click.