Act-On Analytics is a flexible analytics experience for understanding how your marketing programs are working and the impact they have on your business. If you're new to it, this article points you at the fastest path to getting comfortable and the best places to go when you get stuck.
Why this matters: Analytics has a lot of surface area (Answers, Liveboards, Spot IQ, AI Highlights, Watchlist, AI Agent). A guided walkthrough gets you to useful results quickly. Once you know the basics, the detailed reference articles are there when you need them.
Quick Reference (Advanced Users) - Click to Expand
- Start with the Act-On Analytics Walkthrough (about 30 minutes).
- For the big picture, see the Act-On Analytics Overview.
- For definitions, see the Glossary of Measures, Attributes, & Dates.
- Need help beyond the docs? Use the chatbot in the lower-right corner of Act-On to contact Support.
Follow the Guided Walkthrough
A step-by-step guide that takes you through Analytics from basic navigation to using Liveboards and creating your own charts. You're only about 30 minutes from confidence. Start the walkthrough.
Contact Support
Click the chatbot in the lower-right corner of Act-On to get started. Learn more about contacting Support.
Read the reference articles
For deeper detail, the full set of Analytics articles is in the navigation. A good reading order: