Act-On Analytics is a powerful tool to help marketers analyze their marketing campaigns. All Act-On users can access Standard Analytics, which includes liveboards (aka dashboards) for:
These replace the previous versions of the reports in Reports > Email Messages, Landing Pages, and Forms & Media.
How to Tell What Act-On Analytics You Have
When signed in to Act-on, go to Reports on the left.
- If you see this:
...you have Standard Act-On Analytics.
- If you see this:
...you have one of the Dynamic Business Analytics or Premium AI Analytics packages. See the Act-On Analytics Overview to learn about the powerful and flexible analytics experience.
Email Performance Liveboard
Go to Reports > Email Performance.
Dive into email performance data, explore your delivery stats and trace clicks with this liveboard. Features include:
- Filter data by time frame, message, or sender
- Select multiple messages to compare
- Explore various visualizations, charts, and KPI indicators. Apply custom filters, change measures, and compare data
- View week-over-week trends in delivery, open, click rate, and click-to-open rate
- Drill down into your data points. Wondering what that spike in click rates was caused by? Examine the data by sender, subject line, send date, and more
- View underlying data and create a table with the relevant data points that interest you
- Download and/or present your data
For more details, see Exploring the Email Performance Analytics Liveboard.
Forms, Landing Pages, Media Liveboard
Go to Reports > Forms, Landing Pages, Media.
Dive into email KPIs, trace clicks, analyze Form submissions, Landing Page activity, and media downloads with this liveboard.
See Liveboard Viewing Options to learn more.
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