Standard Analytics is the Analytics experience that's included with every Act-On account. You get the natural language Question bar and two pre-built Liveboards: Email Performance, and Forms, Landing Pages, Media. These replace the previous Reports > Email Messages, Landing Pages, and Forms & Media reports.
Quick Reference (Advanced Users) - Click to Expand
- Included with every Act-On account. Access at Reports > Email Performance or Reports > Forms, Landing Pages, Media.
- Features: Question bar (natural language), two Liveboards, download Answers as PNG, XLSX, or CSV.
- To check which tier you have, look under Reports in the left menu. See How to tell what you have.
- For custom Answers, custom Liveboards, Spot IQ, AI Highlights, Watchlist, and AI Agent, see the Act-On Analytics Overview and contact your Account Manager about Dynamic Business Analytics or Premium AI Analytics.
How to tell what you have
When signed in to Act-On, go to Reports in the left menu.
- If you see this:
you have Standard Act-On Analytics. - If you see this:
you have one of the Dynamic Business Analytics or Premium AI Analytics packages. See the Act-On Analytics Overview for what's available.
Question bar
Have a conversation with your data. Ask any business question in the natural language search bar and the AI data search chatbot creates a chart or table based on your question. Keep chatting to refine the result, dive deeper, or explore more data points.
- In the Question bar at the top of either Liveboard, type your business question and click the send icon. Ask follow-ups at the bottom to refine your Answer.
- Sample questions are shown to get you started.
- On the Forms, Landing Pages, Media liveboard, use the dropdown on the left of the Question bar to choose whether to query Forms, Landing Pages, or Media Content.
- Download an Answer as a PNG, XLSX, or CSV.
Email Performance Liveboard
Go to Reports > Email Performance.
Dive into email performance data, explore delivery stats, and trace clicks. Features include:
- Filter data by timeframe, message, or sender.
- Select multiple messages to compare.
- Explore charts, visualisations, and KPI indicators. Apply custom filters, change measures, and compare data.
- View week-over-week trends in delivery rate, open rate, click rate, and click-to-open rate.
- Drill into your data points. Wondering what caused that spike in click rates? Examine by sender, subject line, send date, and more.
- View underlying data and create a table of the data points that interest you.
- Download or present your data.
For a detailed tour, see Exploring the Email Performance Analytics Liveboard.
Forms, Landing Pages, Media Liveboard
Go to Reports > Forms, Landing Pages, Media.
Dive into form submissions, landing page activity, and media downloads. See Liveboard Viewing Options in the Liveboards article for the full interaction model.