Act-On Analytics Standard

  • Updated

Act-On Analytics is a powerful tool that helps marketers analyze their marketing campaigns. All Act-On users can access Standard Analytics, which includes:

These replace the previous versions of the reports in Reports > Email Messages,  Landing Pages, and Forms & Media.

Ana Standard 01.png

There are many more analytics features available in the Dynamic Business Analytics or Premium AI Analytics packages. Please contact your Act-On account manager for these.

How to Tell What Act-On Analytics You Have

When signed in to Act-on, go to Reports on the left.

  • If you see this:
    AO Analytics 11.png
    ...you have Standard Act-On Analytics.

  • If you see this:
    AO Analytics Standard 01.png
    ...you have one of the Dynamic Business Analytics or Premium AI Analytics packages. See the Act-On Analytics Overview to learn about the powerful and flexible analytics experience.

Question Bar

Have a conversation with your data! Ask any business question in the natural language search bar & start a conversation. Our AI data search chatbot will create a chart or table based on your question. Keep chatting to evolve the result, dive deeper, or explore more data points.

  • In the Question bar at the top of either Liveboard, type your business question & click
    Ask further questions at the bottom to refine your answer.
  • There are Sample questions to get you started.
  • When in the Forms, Landing Pages, Media liveboard, on the left of the Question bar, select which data you want, from Forms, Landing Pages, or Media Content.
  • Download your answer as a PNG, XLSX, or CSV.

Email Performance Liveboard

Go to Reports > Email Performance.

Dive into email performance data, explore your delivery stats, & trace clicks with this liveboard. Features include:

  • Filter data by time frame, message, or sender
  • Select multiple messages to compare
  • Explore various visualizations, charts, and KPI indicators. Apply custom filters, change measures, and compare data
  • View week-over-week trends in delivery, open, click rate, and click-to-open rate
  • Drill down into your data points.  Wondering what that spike in click rates was caused by? Examine the data by sender, subject line, send date, and more
  • View underlying data and create a table with the relevant data points that interest you 
  • Download and/or present your data

For more details, see Exploring the Email Performance Analytics Liveboard.

Forms, Landing Pages, Media Liveboard

Go to Reports > Forms, Landing Pages, Media.

Dive into email KPIs, trace clicks, analyze Form submissions, Landing Page activity, and media downloads with this liveboard.

See Liveboard Viewing Options to learn more.

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