Act-On’s new beta segmentation experience in Audience Center lets you build powerful, targeted contact segments in two ways: Query Segments for dynamic, rule-based targeting, and Direct Select Segments for manually chosen, static contact groups.
What’s Changing
The new segmentation engine delivers faster, more accurate performance and a modern, streamlined workflow.
- Streaming upkeep for near-real-time segment accuracy
- Immediate email sends (no pre-send refresh waiting)
- Modern, easy-to-use UI purpose-built for complex logic
- Groups & Subgroups cleanly mix AND/OR for complex Boolean expressions
- Linked Rows ensure multiple conditions match the same related record in 1-to-many relationships
- Multiple data types target by profile details, tracked behaviors, lead scores, opt-in preferences, or synced CRM data
- Expanded date comparisons filter by day/week/month rollups, specific dates, and relative ranges
- Custom Data support bring in supplemental data via Custom Data APIs (e.g., purchases, products owned, external events, claims, cases) and segment on it
- Direct Select Segments faster building, including selecting from existing segments
When
The segmentation beta began in Q2 2025. We’re now expanding the beta to include the new UI and support for Custom Data.
Customer Impact
- Available in beta to customers who sign up for access. Some limitations apply while features continue to develop; after you sign up, we’ll review your current segments for eligibility.
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