Requesting a List Cleanse or Validation

  • Updated

To keep your email marketing lists healthy and help deliver optimum results, Act-On offers list hygiene and validation services as an additional purchase.

Email hygiene (List Cleanse) involves removing “bad” email addresses from your lists that will negatively affect your deliverability if you send to them. Email verification (List Validation) is the process of validating “good” email addresses as being deliverable at the time of validation.

Act-On has partnered with an industry leader, NeverBounce, to provide you with the highest quality solutions to clean and validate your email marketing mailing lists. NeverBounce is an email quality expert delivering the most comprehensive email hygiene and validation solutions in the industry. Act-On’s customers receive proactive protection from traps, bounces, disposable domains, fraud, bots, and many other reputation-damaging emails before they negatively impact inbox delivery. NeverBounce can clean legacy, purchased, or organic B2B and B2C data.

How It Works

  1. Contact your Account Manager by email and let them know that you would like to purchase list cleanse/validation services
  2. Once you receive your provisioning notification. you will be provided instructions on how to access the service & validate your lists
  3. You can use NeverBounce services until your purchased credits run out – you can buy more credits as needed at any time

Already purchased NeverBounce services? Download the guide below for answers to common questions.

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