Check the Spam Score in an Outbound Message

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Act-On's Email Composer includes a spam scoring feature that checks your message for characteristics that make it more likely to be perceived as spam.

 Act-On uses an online database identifying thousands of characteristics, including:

  • All uppercase characters in the subject line
  • Too many consecutive exclamation marks or dollar signs
  • 'ASCII art' (decorations made with letters, numbers, and punctuation marks)
  • Obfuscated text, like 'V i a g r a'
  • Words like 'pharmaceutical' and 'meds'
  • Links with HREFs that don't match the URLs in the visible ('clickable') text

The spam scoring engine checks your message for common characteristics of spam and assigns a score between 0 and 15. The higher the spam score, the more likely it is that your message will be blocked by receiving mail servers, ignored by your recipients, or flagged and reported as spam. A score as low as 5 represents characteristics that will cause some mail servers to store an incoming message in a 'junk' box, so the intended recipient may never see it. As you compose your message, use the spam scoring function to help you find the things in your message that raise the spam score, and try to eliminate them.

To access the spam scoring feature:

  • In the legacy email editor, in the Review tab, click Check Spam Score > Check Score Now.

  • In the new email editor, click Preview > Check for errors > Run spam check > Check now.

The spam check shows scores, pass/fail information, and specific rules triggered for the following filters: Barracuda, Outlook, and SpamAssassin.

  • Barracuda - Barracuda Spam Firewall is an expensive hardware spam filter that is installed by large organizations within their own data center.
  • Outlook - The built-in junk email filter for Outlook ships as part of Microsoft Office. This has various sensitivity settings, here we have set it to 'High'.
  • SpamAssassin - A popular open-source spam filter. Here we are testing against version 3.4.3, using its default settings.

Additionally, in the legacy email editor, a history of results for messages has been added to see if changes made during testing have helped lower your score from previous tests:

Check the Spam Score in an Outbound Message 01.png

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