Email Design to Boost Deliverability

• Email Deliverability 101 - Guides from the Experts

  Do your emails actually reach your intended recipients? Our Deliverability Services team has put together several guides to help you be more successful. Use our resources to improve your delivery rates and overall email marketing ROI. Deliverability 101 - Guide to Inbox Placement (PDF) Deliverability 101 - Our Guide to Engagement Segmentation for Improved Deliverability (PDF) Deliverability 10...

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• Act-On Shared Environment Delivery Statistics (Updated Monthly)

  At Act-On, managing and maintaining the integrity of our shared environments holds top priority. We actively monitor these environments for concerns and make timely adjustments as needed to ensure our customers' success.Below are the average delivery rates for Act-On's shared sending environments for the previous month. "Delivered Percent" means that the mail was accepted by receiving servers a...

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• How to Design an Act-On Email for Deliverability

  Marketers should design their emails with Deliverability in mind. There are a few things that you should consider when creating an email for deliverability in Act-On.  Subject Line Tips Create an engaging subject line that invites your contact to read your email. Keep your Subject Line and Preview Text under 65 characters to ensure that they fit no matter what browser, email client, or device...

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• What is my Sender Reputation?

  Your sender score is calculated based on your email behaviors. Your email reputation directly affects the deliverability of your emails. Higher scores will make it more likely that your emails are received by their intended recipients, while lower scores may fall under an ISP's threshold for trustworthiness, and may lead to your emails being sent directly to spam or not being sent out at all.  ...

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• Blocklists

  A blocklist is a database of IPs and domains that have been flagged for possibly sending spam or malicious mail. Mail servers and providers will use different blocklists to scan for senders who may violate their email policies and reject mail to keep their users safe. Blocklists come in many varieties and their effects and causes are widely varied. Some are far more severe than others. SpamHau...

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• Requesting a List Cleanse or Validation

  To keep your email marketing lists healthy and help deliver optimum results, Act-On offers list hygiene and validation services as an additional purchase. Email hygiene (List Cleanse) involves removing “bad” email addresses from your lists that will negatively affect your deliverability if you send to them. Email verification (List Validation) is the process of validating “good” email addresses...

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• Apple Mail Privacy Protection and Act-On - FAQs

  Apple's Mail Privacy Protection impacts digital marketing by masking behavior tracking, specifically open tracking. It impacts the information available about your contacts’ behaviors. Continue reading our FAQs to learn more about Apple Mail Privacy Protection and Act-On and how you can adapt your marketing program for the changing future. Opens impacted by Apple Mail Privacy Protection are now...

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• Check the Spam Score in an Outbound Message

  Act-On's Email Composer includes a spam scoring feature that checks your message for characteristics that make it more likely to be perceived as spam.  Act-On uses an online database identifying thousands of characteristics, including: All uppercase characters in the subject line Too many consecutive exclamation marks or dollar signs 'ASCII art' (decorations made with letters, numbers, and pun...

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• Can I add Video to my Act-On Emails?

  It's common to use video to increase engagement with your content. It's a great way to teach about your product or otherwise attract attention to your brand. Video is essential to modern marketing, so it makes a lot of sense to incorporate your videos with your email campaigns. Adding a video to an email isn't as straightforward as it sounds, however. It is not an industry best practice to embe...

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