Standard Field Names allow you to connect:
- the contact fields Act-On needs (name, email, etc.)
- the field names that are used in your marketing lists
The most important field in Act-On is Email Address. Depending on your list setup, this field could be named "email", "e-mail", "emailaddress1", or any number of variations. Standard Field Names tell Act-On where it should expect to find your contacts' email addresses by connecting the field name that you typically use.
To set up standard field names, see this page.