What are Standard Field Names?

  • Updated

Standard Field Names allow you to connect:

  • the contact fields Act-On needs (name, email, etc.)
  • the field names that are used in your marketing lists

The most important field in Act-On is Email Address. Depending on your list setup, this field could be named "email", "e-mail", "emailaddress1", or any number of variations. Standard Field Names tell Act-On where it should expect to find your contacts' email addresses by connecting the field name that you typically use.

To set up standard field names, see this page.

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