Any Act-On Landing Page can be posted directly to your LinkedIn and Twitter accounts, putting it in front of people who aren't on your lists yet. There are two ways to do it in Act-On - starting from the Landing Page itself, or starting from Social Publish - and both end up in the same place.
Why this matters: Publishing a Landing Page to social gives you a second acquisition channel for the same content you already built, and Act-On tracks the visits generated by that specific broadcast so you can see whether it's worth repeating.
Method 1: Publish from the Landing Page
- Go to Content > Landing Pages.
- Find the Landing Page you want to publish and click the title to open its details.
- At the top right click Actions > Click Publish to social media:
- In Publish To, select the desired social media outlets and the specific accounts you want to publish to.
- In Content to Publish, enter the message you would like to publish with your Landing Page link.
- Choose which of your Landing Page URLs you would like to associate with visits generated by this broadcast.
- In Schedule, choose to Publish Immediately or Publish At The Following Time and set a date and time:
- Click Next. Check the preview(s):
- When you are happy to proceed, click Publish.
Method 2: Publish from Social Publish
- Click on Outbound, and select Social Publish.
- Click New.
- In Publish To, select the desired social media outlets and specific accounts you want to publish to.
- In Content to Publish, click Asset to be shared and choose Select Act-On Landing Page.
- Find the Landing Page you wish to publish, and choose Select.
- Click Insert.
- Enter the message you would like to publish with your Landing Page link.
- Choose which of your Landing Page URLs you would like to associate with visits generated by this broadcast.
- Choose to Publish Now or Publish at the Following Time.
- Click Next.
- Click Publish.
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