Deployment & Reporting

• Landing Page Deployment Guide

  This article covers the high-level process of launching a Landing Page. Act-On makes Landing Pages a snap. With minimal clicks, you can create, test, and launch these vital pages and drive real results. Landing Pages are instrumental to digital marketing because they drive all types of conversions, from simple sign-ups (e.g., newsletters) to bona fide purchases. For a more detailed description ...

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• A/B Testing for Landing Pages

  A/B testing is a fast and statistically relevant way to optimize desired end-user actions by testing content variations and recording which content variant results in the largest response rate. Depending on website traffic, a marketer may be able to optimize click rates in as little as 30 minutes, optimizing lead generation opportunities, increasing content relevance, or simply maximizing funne...

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• Publishing Landing Pages to Social Media

  Any Act-On Landing Page can be posted directly to your LinkedIn and Twitter accounts to allow you to market to individuals who may not be a part of your lists. Follow the steps below to promote your Landing Page via these social media outlets: Go to Content > Landing Pages. Find the Landing Page you want to publish and click the title to open its details. At the top right click Actions > Click...

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• Using Landing Page Reports

  You can track the success of your Landing Pages with a report that shows page views, clicks, and more. To access the report, go to Content > Landing Pages. Find the Landing Page you want, hover over it, and click View report: Page The Page tab of the Landing Page Activity Report is a heat map for all clicks on your Landing Page. Click the Hide Clicks button to remove the heat map overlay and v...

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• Unpublishing a Landing Page

  You should unpublish a Landing Page if its contents or embedded Forms have expired or if you'd like to replace it with a different page. Act-On makes it easy to unpublish your Landing Pages when you no longer need them. You should also set a Redirect URL to redirect any users attempting to visit your unpublished page.InstructionsReady to unpublish your Landing Page? Follow these steps:Set a Glo...

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