Deployment & Reporting

• Landing Page Deployment Guide

  Launching a Landing Page in Act-On takes just a few clicks — build it, review it across devices, add clear calls to action, and optionally A/B test it before pointing traffic there. Landing Pages matter because they drive the conversions that turn traffic into leads, from simple newsletter sign-ups to full purchases. Why this matters: A Landing Page that isn't tested across devices, doesn't hav...

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• A/B Testing for Landing Pages

  A/B testing lets you try two or more versions of a landing page or form and see which one gets more conversions - then send future traffic to the winner. Because it's based on real visitor behavior rather than opinion, you can start seeing statistically meaningful results in as little as 30 minutes on a page with decent traffic. You'll find A/B testing on the Start page under Content > A/B Test...

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• Publishing Landing Pages to Social Media

  Any Act-On Landing Page can be posted directly to your LinkedIn and Twitter accounts, putting it in front of people who aren't on your lists yet. There are two ways to do it in Act-On - starting from the Landing Page itself, or starting from Social Publish - and both end up in the same place. Why this matters: Publishing a Landing Page to social gives you a second acquisition channel for the s...

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• Using Landing Page Reports

  Your Landing Page Activity Report tells you who's visiting, what they're clicking, and where they came from — everything you need to gauge whether a page is pulling its weight. Why this matters: Traffic alone doesn't tell you if a page is working. Pairing visits with click rate, incoming traffic sources, and outgoing clicks tells you whether people are actually engaging once they land — and whe...

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• Unpublishing a Landing Page

  You should unpublish a Landing Page if its contents or embedded Forms have expired or if you'd like to replace it with a different page. Act-On makes it easy to unpublish your Landing Pages when you no longer need them. You should also set a Redirect URL to redirect any users attempting to visit your unpublished page.InstructionsReady to unpublish your Landing Page? Follow these steps:Set a Glo...

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