Using Landing Page Reports

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You can track the success of your Landing Pages with a report that shows page views, clicks, and more.

To access the report, go to Content Landing Pages. Find the Landing Page you want, hover over it, and click View report:

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Page

The Page tab of the Landing Page Activity Report is a heat map for all clicks on your landing page. Click the Hide Clicks button to remove the heat map overlay and view your landing page as it appears to visitors.

Report

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The Report tab metrics for visitor engagement, incoming traffic, and daily activity, as well as your landing page's visit and click performance. 

Total Visits The number of times your landing page has been viewed.
Total Clicks The number of clicks on your landing page's clickthrough links.
First Visit How many days it has been since your landing page was viewed by its first visitor.
Most Recent Visit How long it has been since the most recent visitor viewed your landing page.
Most Recent Click How long it has been since the most recent click on your landing page's clickthrough links.

Click the Print button at the top of the screen to print out or save your Activity Report's Report tab as a PDF.

Engagement

Engagement reports on the Unique Visits, Unique Clicks, and Click Rate for both known and anonymous visitors, as well as the total number of Unique Visits and Unique Clicks.

Visitors are considered "known" after they complete a conversion action, such as clicking on an Act-On email or completing a form submission. Read more about how Act-On tracks visitors.

Incoming Traffic

The Landing Page Activity Report breaks down what URL your visitors use to view your landing page, including the source's name and the total number of visitors who used that source to access your page.

If you've generated unique links to the same page from the Get Public URLs menu, these various sources will appear in the chart. Read more about Landing Page Public URLs and how they help track your visitors.

Click on the name or names of the sources to remove their total number of clicks from the circle graph.

Download or print the Incoming Traffic chart by clicking the three horizontal dots and selecting one of the following options: Print chart, Download JPEG image, Download PDF document, or Download CSV.

Outgoing Clicks

The Landing Page Activity Report tracks what links your visitors are clicking (Destinations) and the total number of times each link has been clicked. 

Click on the name or names of the sources to remove their total number of clicks from the circle graph.

Download or print Outgoing Clicks data by clicking the three horizontal dots and selecting one of the options.

Daily Activity

Daily Visits and Clicks are reported in a line graph to help you better visualize how many visitors are viewing your landing page and how many links they are clicking. 

Click on the squares next to Visits or Clicks to remove that data from the line graph. Click and drag your cursor over the report to zoom in on that section.

Download or print the Daily Activity chart by clicking the three horizontal dots and selecting one of the following options: Print chart, Download JPEG image, Download PDF document, or Download CSV.

Clickthrough Links

The Clickthrough Links tab collects all of the links on your landing page. Here, you can test your clickthrough links to ensure they are still working and make any corrections to the name or URL of your links without entering the Landing Page composer.

Test Links

  1. Click the Test Links button at the top of the window to test your links in bulk, or click the checkbox next the name of the link to test that individual URL.
    • Links that return as "Good" will display a Green Checkbox
    • Links that return as "Bad" will display a Red X
    • Links that cannot be tested by Act-On will display a Yellow Exclamation Point
  2. Manually test your clickthrough links by clicking the blue arrow next to the URL.

Correct Links

  1. In the Name column, click the text field.
  2. Type the correct name for your clickthrough link as needed.
  3. Repeat as needed in the Link column.
  4. Re-test your Clickthrough Links.
  5. Press Save when you're finished or Reset to undo any unsaved changes.

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