Don't Want Form Submissions to Build a Lead Score? Suppress Cookie Logging

  • Updated

There may be times when you don't want form submissions to build a lead score to an MQL. For example, at a training event, there are many submissions of the same form where you want the signup data, but you don't want to increment the lead score to show as a known prospect in your Website Prospector report.

To prevent the Act-On cookie from being logged after a form submission:

  1. Go to Content > Forms & open to edit the form you want.
  2. In the Design tab, add a Hidden field block to your form design.
    • Set the Field Name to _suppressLogging
    • Set the Data Field Value field to 1
  3. Click OK, and save the form.

_suppressLogging.gif

The form behaves as usual in these ways:

  • The signup data continues to be written to the Signup list.
  • The normal response display occurs after submission (as set in Properties > Response Page. Learn more).
  • Confirmation email messages continue to be sent if enabled. Learn more
  • Data continues to push to the CRM if enabled.
  • Form views continue to be tracked in the form report.

If _suppressLogging is enabled, the Act-On form will NOT:

  • Show form submissions in the form report (& apply the lead score).
  • Cookie the form submitter.
  • Log the form submission in the contact's Act-On activity history.

If you would like to continue to apply a lead score to the form submissions, use the Custom Events feature to upload the Signup list and associate a behavior score. See the article Creating and Scoring Custom Events for further information.

Was this article helpful?

Have more questions? Submit a request