Don't Want Form Submissions to Build a Lead Score? Suppress Cookie Logging

  • Updated

There are times you want form submissions to keep collecting sign-up data without letting each one nudge a contact's lead score toward MQL. A training event is the classic example: the same form gets submitted many times, and you want the sign-up data, but you don't want every submission counted as a fresh known-prospect visit in your Website Prospector report.

Why this matters: Without this setting, a single event can artificially inflate lead scores for people who just signed up for a session, not people showing genuine buying intent. Suppressing the cookie keeps your score - and your Website Prospector report - reflecting real engagement.

To prevent the Act-On cookie from being logged after a form submission:

  1. Go to Content > Forms & open to edit the form you want.
  2. In the Design tab, add a Hidden field block to your form design.
    • Set the Field Name to _suppressLogging
    • Set the Data Field Value field to 1
  3. Click OK, and save the form.

Animated demonstration of adding a Hidden field block named _suppressLogging with a Data Field Value of 1 to a form in the Design tab.

The form behaves as usual in these ways:

  • The signup data continues to be written to the Signup list.
  • The normal response display occurs after submission (as set in Properties > Response Page. Learn more).
  • Confirmation email messages continue to be sent if enabled. Learn more
  • Data continues to push to the CRM if enabled.
  • Form views continue to be tracked in the form report.

If _suppressLogging is enabled, the Act-On form will NOT:

  • Show form submissions in the form report (& apply the lead score).
  • Cookie the form submitter.
  • Log the form submission in the contact's Act-On activity history.

If you would like to continue to apply a lead score to the form submissions, use the Custom Events feature to upload the Signup list and associate a behavior score. See the article Creating and Scoring Custom Events for further information.

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