Form Data

Why do I have empty or repetitive submissions to my Act-On Form?

If you have empty or repetitive Form submissions to your Act-On Forms, spam bots could be the culprit. Spam bots are programs designed to search the internet for unprotected Forms and make unwanted Form submissions. Spam bot submissions are usually repetitive and may contain abusive language or messaging, while some are empty. This can affect the integrity of data and reporting for your Act-On ...
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Don't Want Form Submissions to Build a Lead Score? Suppress Cookie Logging

There may be times when you don't want form submissions to build a lead score to an MQL. For example, at a training event, there are many submissions of the same form where you want the signup data, but you don't want to increment the lead score to show as a known prospect in your Website Prospector report. To prevent the Act-On cookie from being logged after a form submission: Go to Content >...
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Form Field Validation Rules

Use validation rules to ensure that contacts enter the correct type of data in your Act-On forms, such as requiring a properly formatted email address or a five-digit ZIP code. This helps reduce submission errors and keeps your contact records clean.Assign validation rules to your Form's input fields in the Form Builder. Your choice of validation will vary depending on the type of information y...
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Custom Validation Rules

Validation rules ensure that contacts enter the correct type of data in your Act-On forms. For more control of your validation rules, define a custom rule using a regular expression (regex). This lets you enforce specific formatting rules — perfect for situations where the built-in validation options aren’t enough.Common Use Cases for Regex Validation ✅ Match ID formats:Require specific patter...
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Using Form Reports

The Form Report provides useful data about the number of views and submissions a Form receives. Additionally, the Form Report tracks the various methods used to promote your Form for easy comparisons. Instructions View your Form Reports Go to Content > Forms and in Form Manager on the left, use the filters, folders, and tags to find the Form you want. In the list, hover over the Form and clic...
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Viewing, Downloading, & Clearing Submitted Form Data

There are reports and additional options available on the data submitted in Forms. Instructions View Form Reports Go to Content > Forms and in Form Manager on the left, use the filters, folders, and tags to find the Form you want. In the list, hover over the Form and click View report: In the Report tab at the top left, click Form Responses. You can click Print to print the entire results, ...
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Managing Act-On Form Submission Lists

Act-On Forms collect and store all data submitted by Form visitors in a form submission list. When creating a new Form in the Forms Composer, you'll specify whether your Form's data will go into a new or existing Form submission list. Instructions Create a New List for Your Form To create a new Form submission list for your Act-On Form: Go to Content > Forms and at the top right, click Create ...
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Adding Form Submissions to an Existing List and Using the Always Append Feature

When creating a new Act-On Form, a new Form submission list is always created by default. However, you have the option to send your Form submissions to another existing Act-On list (either a Marketing list, Form Submission list, or Webinar list). You can also choose if you want the Act-On Form to keep duplicate submissions or update previous submissions. The list type you choose does not affect...
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Using JavaScript to Auto-Submit Forms

You can set Act-On's Forms to auto-submit by adding a snippet of JavaScript. Use auto-submit for hidden Forms on your Act-On Landing Pages to capture a variety of user information, including double opt-ins, NPS feedback, event confirmation, and more. Instructions Add JavaScript to a Landing Page You cannot add JavaScript directly to an Act-On Form. Instead, you'll need to add any code to the La...
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Capture Referrer, Search, and Campaign from Form Submissions

Great marketers are always testing different channels to measure a campaign's effectiveness for an intended audience. As you use Act-On Forms to do things like generating leads for your sales team, you may have questions about your Form submissions, like "How did this contact find our Form?". Tracking this can help attribute revenue to specific marketing efforts and show the true value of your ...
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Tracking Form Views with Google Analytics

You may wish to track views of a Form using external web analytics such as Google Analytics. Collecting this data with GA will depend on what kind of Act-On Form you are using as well as how you have deployed the Form on the web. Continue reading to learn how to set up Google Analytics to track your Form views. New Forms Act-On's New Forms are deployed with a javascript code or on an Act-On Lan...
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Using Hidden Fields to Capture UTMs and Other Values

How Hidden Fields Work Hidden Fields let you capture and submit data without input from the user. One common usage is to capture the source, medium, or campaign that led to a Form submission. Act-On can only capture these details if the contact clicks on a link with the referrer URL parameters and submits the Form immediately. If the contact moves away from the Form or accesses the site via ano...
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Pre-filling a Form with Data

Pre-filling your Act-On Forms allows your web page to automatically populate customers' information when they load the Form. This reduces the risk of typos in Form submissions, which helps the integrity of your data. Important notes: Data is only pre-filled if the contact has been cookied previously by clicking through an Act-On message or submitting an Act-On Form. If you forward an email wi...
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Posting External Forms to Act-On

If you are collecting data and want to send that data over to Act-On, use a Form Post URL to push those submissions into Act-On. While the best way to collect customer data in Act-On is through our native Forms, it's not the only way to collect Form data in Act-On. For example, if you are collecting data from a form somewhere else, or your website uses a custom Form that cannot be rebuilt in Ac...
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Posting External Forms to Act-On with Custom Code

The best way to accumulate customer and prospect data in Act-On is to use our native Forms. However, if you need to use forms created outside of Act-On, you can still collect that data and push it into Act-On. These solutions require a web developer to implement and maintain the integration. For a "No Code" solution, we highly recommend using Zapier's Act-On Integrations to connect your forms ...
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Double Posting Act-On Form Submissions

Act-On Forms can capture Form submissions and either externally double-post Form submissions to another external database or another specified Act-On Form submission list (additional to that specified in the Form Properties). This feature is helpful when you need to only post to a single third party. If you need to post to multiple applications, our Webhook feature will be best suitable for you...
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How to Suppress Form Submissions

In some scenarios, you may want to block certain types of submissions to your Forms. Every kind of suppression has a specific functionality, purpose, and user experience. After reading this guide, you will be able to use native Form Composer features to block submissions from contacts you do not wish to enter your marketing lists. Read the table below for all the different submission-blocking o...
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Preventing Form Submissions from Consumer Email Addresses for B2B Use

You can set your Forms to not accept email addresses from consumer domains. This helps ensure that customers and prospects only use company emails. List of Blocked Domains If set, the validation rule blocks emails with any of these endings: @163.com @aol.com @bellsouth.net @blueyonder.com @blueyonder.co.* (all country codes) @btconnect.com @charter.com @comcast.net @cox.net @earthlink.net @em...
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Duplicate Form Submissions from the Same Email

Form submissions are tracked using browser cookies. If you are seeing several submissions from a single email address instead of multiple individuals, there may be an issue with the way cookies are being collected. Check Your Duplicate Submissions Go to Content > Forms. Locate the Form you want in the list, hover your mouse over it, and click View report. In the SOURCE table, click the total n...
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Push Form Data to a CRM

This article relates to forms that submit to a Marketing List or Other List > Form Submission. For forms that submit to an Audience Center list, please see these instructions. Sending Form submission data to your CRM allows Act-On to create new lead records in your CRM automatically. Read on to learn about the options available when sending new leads from Act-On to your Sales team. Tip! Check ...
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Creating New Leads in Salesforce from Form Submissions

Act-On can send Form submissions to Salesforce and create a new Lead record. There are two ways to configure the web-to-lead function, one using the native Act-On Form push and another with a manual configuration pushing the account ID to Salesforce. Lead Push Setup Options Lead Push Setup Connection Resilience Push Sign-Up Data to Salesforce Easy to set up Can be completed by any Act...
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Adding Form Signups to Salesforce Campaigns

Learn how to add Form signups to a Salesforce campaign either statically or dynamically. Static Option Assigning statically allows you to choose a specific Salesforce campaign, with an option to set the campaign member status. Create or edit an Act-On Form. Under the Properties tab, click CRM Settings. If on Classic Forms: Navigate to the Settings tab and scroll down to Sign-ups to Salesforce...
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Handling Required Salesforce Fields in Act-On Forms

Your Act-On Forms must have certain fields to ensure that your Form data syncs correctly when synchronizing data between Act-On and Salesforce CRM. The following Form fields are required: First Name Last Name Email Address Company You must add to the Form any additional fields that have been set as required in Salesforce, otherwise, Form submissions will fail. Instructions Adding Required Fie...
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