The Advanced Custom Analytics feature adds custom UTM parameters to all tracked links sent with your Act-On emails. Advanced Custom Analytics also supports personalization, providing the flexibility to track the data you need most.

Instructions

Advanced Custom Analytics is available in the Email Composer as you create templates and new messages. Parameters and values provided here will be appended to the URL from your message links and trackable by your preferred external analytics tool.

1. Include your desired domains.
2. Add parameter and value pairs to a message draft or template that contains links to your tracked domains.
3. Send a test message to ensure your links append the additional parameters to the destination URL.

Step 1: Create Message Parameters

In the Email Composer:

1. Open the email or email template you want, or create a new one.
2. In the Settings tab, open Analytics Tracking (on the right):

3. Enter your desired Parameter & Value pairs. Click Add parameter to create additional fields.
4. Insert links in your email content directing your audience to the domains you've chosen to track.

For legacy emails:

1. Open to edit the legacy email or email template you want.
2. In the Address tab (General tab for legacy email templates), the Advanced Custom Analytics tool is located in the right-hand panel. If you have enabled one of the external analytics tools, you will see those here as well:

3. Select the plus icon on the right to create a new set of fields & enter your desired Parameter & Value pairs. Create additional fieldsets as necessary:

4. Insert links in your email content directing your audience to the domains you've chosen to track.

Step 2: Include Personalized Values

Values can be dynamically inserted into parameters by providing personalized fields. Learn more about Using Personalization Fields in Emails.

Test Your Message

Send a test message and click on your tracked links.

Review the browser's address bar to see the added parameters and confirm the parameter names and values are correct.

The parameters added by the Advanced Custom Analytics feature are found at the end of the URL, just after any parameters added by Google Analytics or Coremetrics (if enabled).

Next Steps

In addition to adding UTM parameters to URLs in your email message, Act-On forms can consume these values. To learn more, see our guide here: Using Hidden Fields to Capture UTMs and Other Values.