Use Advanced Custom Analytics to add UTM Parameters on Act-On Email Links

  • Updated

The Advanced Custom Analytics feature adds custom UTM parameters to all tracked links sent with your Act-On emails. Advanced Custom Analytics also supports personalization, providing the flexibility to track the data you need most.

This feature works separately from Coremetrics or Google Analytics. For more information on those integrations, see How To Add Google Analytics/Coremetrics parameters to Act-On Emails.


Advanced Custom Analytics is available in the Email Composer as you create templates and new messages. Parameters and values provided here will be appended to the URL from your message links and trackable by your preferred external analytics tool.

  1. Include your desired domains as described above
  2. Add parameter and value pairs to a message draft or template which contains links to your tracked domains.
  3. Send a test message to ensure your links append the additional parameters to the destination URL.

Step 1: Create Message Parameters

  1. In Act-On, navigate to the Address tab of a new or previously created message or the General tab of an email template. You will find your Advanced Custom Analytics tool located in the right-hand panel. If you have enabled one of the external analytics tools, you will see those here as well.
  2. Select the plus icon to create a new set of fields and enter your desired parameter/value pairs. Create additional fieldsets as necessary.
  3. Insert links in your email content directing your audience to the domains you've chosen to track.

Step 2: Include Personalized Values

  1. Values can be dynamically inserted into parameters by providing personalized fields. Learn more about Using Personalization Fields in Emails.
    Tip! Ensure the marketing list you are sending emails to includes a column containing values to populate your personalized fields.

Test Your Message

Send a test message and click on your tracked links.

Review the browser's address bar to see the added parameters and confirm the parameter names and values are correct.

The parameters added by the Advanced Custom Analytics feature are found at the end of the URL, just after any parameters added by Google Analytics or Coremetrics (if enabled).


Next Steps

In addition to adding UTM parameters to URLs in your email message, Act-On forms can consume these values. To learn more, see our guide here: Using Hidden Fields to Capture UTMs and Other Values.

Was this article helpful?

Have more questions? Submit a request