Organize Audience Center Segments in Folders

Folders help you organize large collections of segments in Audience Center. Use them to group campaigns, audiences, or time-based efforts so you and your team can work more efficiently.

Create a Folder

1. Go to Audience Center > All Contacts > Segments.
2. Click the Folders tab on the left panel.
3. Click Add Folder .
4. Enter a name (e.g. “2025 Campaigns”) and click Create.

Create a Subfolder

1. Hover over an existing folder and click Add Subfolder .
2. Name the subfolder (e.g. “Q1”) and select its parent folder.
3. Click Create.

Move Segments into Folders

You can move segments into folders using drag-and-drop or the More menu.

Drag and Drop

1. Go to All Segments.
2. Hover over a segment and click the grip icon .
3. Drag it into a folder in the left-hand panel.

Use the More Menu

1. Hover over a segment and click ⋯ More.
2. Select Move to folder.
3. Choose the folder and click Move.

Move Multiple Segments at Once

1. Go to All Segments or open a specific folder.
2. Select multiple segments using the checkboxes.
3. Click Move to folder in the toolbar.
4. Select a folder and click Move.

Rename or Delete Folders

Rename a Folder

1. Hover over the folder and click ⋯ More.
2. Select Rename, update the name, then click Rename again.

Delete a Folder

1. Click ⋯ More on the folder you want to delete.
2. Select Delete.
3. Confirm your choice.

Tips for Working with Folders

• Each segment can only live in one folder at a time
• Subsegments remain with their parent unless moved manually
• Use folders for campaigns, audiences, product lines, or time periods

Next Steps

• Create a new segment
• Split a segment using A/B testing
• Find and Understand Segments