You can expand your All Contacts data schema at any time by adding new fields in Data Management. This is where you define both Standard fields (preconfigured, common attributes) and Custom fields (fields you create for your own data needs). Use the steps below to add the field type that best fits your data.
Quick Reference (Advanced Users) - Click to Expand
- Standard fields: Choose from Act-On’s predefined list in the left column.
- Custom fields: Create your own field name and data type in the right column.
- Data types: Boolean, Date, Datetime, Text, Number, Score, Email.
- Save changes to apply them immediately to your All Contacts schema.
Instructions
Go to Settings → Data Management.
Tip: You can also create new fields during the data import process.
Add a Standard Field
Act-On provides a list of predefined Standard fields. If the field you need exists here, add it as a Standard field for consistency across your data.
- In the left column, scroll to the first available blank row labeled Standard field.
- Select the field you want from the dropdown menu.
- Save your changes.
Add a Custom Field
If the attribute you need isn’t available as a Standard field, create a Custom field instead.
- Locate the right-side column where Custom fields are defined.
- Scroll to a blank row labeled Custom field name.
- Enter the field name.
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Choose a data type:
- Boolean - true/false, yes/no values
- Date or Datetime - for events or timestamps
- Text - general text (safe default)
- Number - quantities, ranges, or scores
- Score - numeric scoring values
- Email - additional email addresses
If you’re unsure which type to choose, Text is a flexible option. For data you plan to segment or filter on later, choose Date or Number when appropriate.
- Save your changes.