List Maintenance Programs let you run scheduled actions on a list or segment - updating field values, or copying data from one list to another - without touching each contact by hand. This update replaces the previous List Maintenance Program section with a new one, and your existing programs were migrated automatically.
Why this matters: The new section adds subfolders, color-coded tags, and a Change Field option that can stamp today's date onto a record - useful for tracking status changes or behaviors over time - plus support for personalizations in Change Field steps, so field updates can pull in dynamic values instead of static text.
What's Changing
The new section includes:
- A better overall user experience that more closely matches the Automated Programs workflow
- New organizational tools to keep track of your programs, such as multi-level subfolders and color-coded tags
- Support for programs to change fields on Act-On Contacts segments (part of the Act-On Contacts initiative)
- Tracking the history of program creation and edits
- A new Change Field option to set the field to today's date (great for recording contact behaviors or status transitions)
- A new option to include personalizations in the Change Field step, for example, you can change Full Name to {{First}} {{Last}} or pull in related CRM object data.
When
April 12, 2023.
Customer Impact
The new features are currently available to all users.
What's Next
Learn more about setting up a program in Create a List Maintenance Program.
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