We're continuing to enhance Act-On Analytics with more data you've requested!
Act-On Campaign Data
We've added Campaign data to the Email, Forms, Landing Pages and Media worksheets so now you can compare performance at the campaign level or easily select messages that belong to a particular campaign. All users will see the Campaign filter at the top of the standard liveboards and can use it to narrow down the results to messages within a particular campaign.
Users can also filter by campaign by right clicking on a liveboard tile or using the Explore button on any tile and applying a filter.
Advanced Analytics users should check out the "Campaign Email Performance" answer and can incorporate the Campaign name attribute in any of your custom answers or liveboards.
Learn more about using Act-On's campaign feature to organize your content here.
Trigger Name for programs, forms & webinars
Act-On Emails are "triggered" in different ways. Sometimes they are sent "standard" or "staggered". If they are part of an automated program, an automatic form response, or a webinar they will have an associated Trigger Name which is the name of the program, form or webinar they are associated with.
We've added Trigger Name as a filter to the Email Performance liveboard, so you can now narrow results to see messages associated with a particular program, form or webinar. We've also added a "Message Performance by Trigger" chart to the standard Email liveboard.
Users can also filter by Trigger or Trigger name by right clicking on a liveboard tile or using the Explore button on any tile and applying a filter.
Advanced Analytics can check out the "Email Performance by Program" and "Sent by Message Trigger" answers and can use the Trigger name as an attribute in any custom answers or liveboards.
Day of the Week reporting
We've added a "Day of the Week" chart to the Email Performance liveboard as well as the Forms, Landing Pages and Media Downloads.
These changes will be available starting late Wednesday, December 5, 2023.
All customers will have access to these new filters and data points for optional use.