Act-On Analytics now shows more of the context you asked for: which campaign a message belongs to, what triggered it, and how performance breaks down by day of the week.
What Changed
Act-On Campaign Data
Campaign data was added to the Email, Forms, Landing Pages and Media worksheets, so you can compare performance at the campaign level or easily select messages that belong to a particular campaign. All users see the Campaign filter at the top of the standard liveboards and can use it to narrow down the results to messages within a particular campaign.
Users can also filter by campaign by right clicking on a liveboard tile or using the Explore button on any tile and applying a filter.
Advanced Analytics users should check out the "Campaign Email Performance" answer and can incorporate the Campaign name attribute in any of your custom answers or liveboards.
Learn more about using Act-On's campaign feature to organize your content in the Creating Campaigns and Generating Campaign Reports article.
Trigger Name for programs, forms & webinars
Act-On Emails are "triggered" in different ways. Sometimes they are sent "standard" or "staggered". If they are part of an automated program, an automatic form response, or a webinar they will have an associated Trigger Name which is the name of the program, form or webinar they are associated with.
Trigger Name was added as a filter to the Email Performance liveboard, so you can narrow results to see messages associated with a particular program, form or webinar. A "Message Performance by Trigger" chart was also added to the standard Email liveboard.
Users can also filter by Trigger or Trigger name by right clicking on a liveboard tile or using the Explore button on any tile and applying a filter.
Advanced Analytics can check out the "Email Performance by Program" and "Sent by Message Trigger" answers and can use the Trigger name as an attribute in any custom answers or liveboards.
Day of the Week reporting
A "Day of the Week" chart was added to the Email Performance liveboard, as well as the Forms, Landing Pages, and Media Downloads sections.
When
These changes became available on December 5, 2023.
Customer Impact
All customers have access to these new filters and data points for optional use.
What's Next
Check your standard liveboards to see these new filters and the Day of the Week chart already available in your account.
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