Website Prospector can now run directly off your All Contacts list instead of requiring you to maintain a separate Marketing List under Other Lists > Accounts List. For accounts with an integrated CRM, sales owner assignment comes straight from your CRM's owner data.
What's Changing
For Act-On Contacts users, Website Prospector can operate directly from the All Contacts list, rather than requiring the configuration of a Marketing List in Other Lists > Accounts List.
Website prospector is a tool that can identify website visitors and filter them by sales owner. For Act-On Contacts users with an integrated CRM, the sales owner assignment will now automatically come from the CRM owner data. Prospects, contacts, and contacts with opportunities will also be identified via the CRM data. If desired, you can filter the prospects/contacts/opportunities shown by selecting a sub-segment in Settings > Other Settings > Contact Settings:
Non-CRM users can visit Settings > Other Settings > Contact settings to set Contact Owner fields that will be used to identify the sales owner. Also, you can select segments of the All Contacts list that identify prospects, contacts, and contacts with opportunities:
When
This feature was released on December 21, 2023, and was activated for all Contacts users shortly after.
Customer Impact
All Contacts users will enjoy up-to-date Website Prospector data based on their All Contacts list. No more uploading and maintaining a separate list of ownership data!
What's Next
If you don't see Website Prospector using your All Contacts data yet, contact Act-On Support to have it activated on your account.
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